 Well for us, it's a little bit different this year in that we added Sky to our portfolio as well We have a partnership now with the USOC with LA 2028 and then the last part of it is just kind of reinforcing the Importance of what the IP at NBCU can do for a brand overall So those are kind of our three big priorities a lot of conversations that we're having What I love about it is the creative atmosphere that we have a can I don't like to be too programmed. I do have a lot of meetings set up But I love the impromptu meetings that we have That kind of come across We're talking a lot about Storytelling, which is the heart of what we do And it's just four days of just meeting a lot of people and just a beautiful atmosphere Can is an interesting time for us because it's you're just kind of wrapping up the up fronts on the one side And then looking forward to kind of what's coming up and in 2020 we have Very important election as well as we also have the Tokyo Olympics in 2020 So a lot of discussions this week will fall into those two buckets right after our upfront Meetings are up from presentation. A lot of the budgets actually started registering pretty quickly. So Yes, we are in the heart of it But what I'm pleased about is everything that we talked about in the upfront with our audience Products and our storytelling and our content studios. We're doing a lot of collaboration with Xander Having a lot of meetings together. So those agencies that want to get to us are kind of coming together And we're doing a lot of a lot of deals with us in collaboration, which is great But yes, we are doing a little bit of upfront while we're here too We actually sold a lot more in this upfront than we ever have in the past. We really focused on it and Focus on bringing it to planning groups and clients earlier than we typically have and looked at it from You know, there's nothing that performs for a brand like the Olympics or our goal is how do we really increase the number of? advertisers that get to come into the Olympics Because I think for a long time the Olympics felt like it was out of reach for so many brands The nice part is now with having over 7,000 hours There's an opportunity to really democratize the games and have some smaller brands come into the game So that'll be a new experience and I think that'll be a fun one for a lot of new brands. We're actually right now Not the priority. They're talking about the SFOD service There's going to be a small beta that's going to be doing in December I think of this year, but it's really going to be launching in March of 2020 So what we're doing is actually a lot of modeling right now and a lot of analysis work on that Advertising portion of it, which is right now going to come out in 20 and 21 So for us, we've been looking at what are the experiences? I'm kind of whiteboarding it now because it's so open Don't want to go back to what the ad models were of tradition Right, we kind of want to start put the consumer at the center have the experience be really amazing So next time this year, we will be talking about the a bot service selling it in the upfront for 21