 Wow what's up everybody once again it's brand man Sean and today we're gonna go over the evolution of SZA. Now all you guys may know SZA doesn't have the traditional grind she was basically found by TDE's punch she wasn't even thinking about doing music or a music as a career but she was discovered and next thing you know she was a part of TDE. With that being said it shouldn't be dismissed not only the control album itself but her artistic growth from the S mixtape all the way to the control album. That's what I believe is her biggest accomplishment and that's what I want to talk about right here so the first time that I discovered SZA well I was actually told about SZA and I listened to her honestly I wasn't crazy impressed with the music not because I didn't think she was talented but a lot of people thought as far as her being different I didn't necessarily see it as such musically because I was surrounded and drowned by those kind of abstract different type artists at the time that I was working with. What I was really attracted to SZA about was probably what attracted a lot of other people or at least strengthened her brain with them and that was her big red hair the brain that she was developing for herself as some might as not even necessarily a superstar and of course she had the freckles to go with it and I even thought that was interesting when I found that they were fake from just a whole bunch of girls telling me oh SZA has fake freckles but these were the things that made up her brain particularly at the time not to mention for me the perspective that she was starting to develop musically was really becoming interested. I asked for a SZA to 2017 and I saw this interview before the control album dropped. But I didn't know how to conjoin the two or like merge me into the way that I process music so me singing in falsetto and whispering and being hella metaphorical and dealing with reverb like I don't have any introduction to music so now learning about songs and like when you turn down all the reverb and all the plug-ins and all the stacks and all these things like you left just with your voice and your thoughts and then now you kind of have to say something you don't have to say anything but you have to meet it after watching this interview I went to her Instagram page and took a screenshot because I knew she was about to get a lot more followers after this control album dropped and I knew I was eventually gonna want to do a video about it but how did you know she was gonna get a lot more followers well of course you had dropped a project and you hope to get more followers anyway because you're gonna put a push behind it but even bigger than that it was clear from listening to that breakfast club interview that she had come a long way artistically and I knew that she was gonna be able to really touch a nerve of people and affect them I encourage everybody to watch that interview I'll put a link in the description below but it wasn't really just the fact that she was talking about the context of things that she was going through it over the years and her development in that way there was actually one huge thing that was greatly important in my opinion and it's actually the small portion that I played SZA alluded to basically taking all the fluff out of her lyrics from going from this abstract artsy trying to be extra eloquent and complex to being straightforward and when artists do that that's a major step in their development because what a lot of people don't realize especially a lot of young artists is yes complexity is cool and it's a skill to develop and to be able to have all these metaphors and analogies integrated throughout an entire piece that is a beautiful piece of art in itself but from a language standpoint the way language works the most impact is made from being straightforward if you think of two of the most impactful artists from a lyric standpoint of all time you're gonna think about Kanye West and Tupac Shakur neither one of them were hyper lyrical super technical rappers or anything like that they didn't get crazy complex with their latinologies or metaphors they were straightforward in things that they said and because of that and the fact that they said it was passion and they were saying something that was just so real it struck a huge core with the listeners when Kanye West said something like we're all self-conscious I'm just the first to admit it that line is super simple when Tupac said I'm not a killer but don't push me revisions like the sweetest joy next to getting pussy that line is straightforward but it's impactful even when you think about Marla the King I had a dream speech he didn't say I had a dream that these mocha complex skin no he say all that he simply said that I have a dream that right there in Alabama one day little black boys and little black girls will be able to join hands with little white girls and little white boys as sisters and brothers a lot of words in that case but simple at the same time I want to move on to mention a couple other things but it's really important for artists to realize that it's not necessarily about how many things you can say well in however many weird ways you want to say it again it's a great thing but even when you think about language and the most effective language in terms of sales marketing all those things there is a profession called copyrighting where you are supposed to a roofly edit and have the most effective words in the smallest fewest amount of words to affect the reader and drive them into action French writer Antoine de Saint-Experie stated this so perfectly when he said perfection is not achieved when there's nothing more to add perfection is achieved when there's nothing left to take away so when I heard Cesar allude to taking away some complexity and being more straightforward in her delivery I knew that she had been through some growth where you could listen to this project and be moved by it more than the projects that she had done before and on top of that you can see that additional growth or at least evolution and rebranding in her visual she's now going with the black hair it's still the big hair though so she still has that symbol and now is she not only not using the freckles as much but she's now using something that's God given to her to create her brand and her legs there was no way you could tell she had the legs that she has backed in but down there is definitely a centerpiece for her brand and rightly so so it really seems like overall this is not only become more comfortable with herself but more comfortable with herself as an artist and us as consumers we get the great benefit of that 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