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How Fickle Car Shoppers Change their Minds about the Right Car | Hwei- Lin Oetken | Automotivedigest

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Published on Nov 3, 2015

This insightful video presentation from Hwei- Lin Oetken
Vice president of Strategic Insights at Kbb.com will tell you how online research and data are being used to get people into the right vehicles. It is and is not surprising that car shoppers can be fickle and do change their minds as they proceed on the journey to a new car or truck.”

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Hwei- Lin Oetken
Vice president of Strategic Insights
Customer Insights & Brand Strategy Leader
Kbb.com




151028KbbHLOetken02

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