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Nudging for Change: An Introduction to Behavioural Insights

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Published on Apr 5, 2020

Human behaviour is complex. People face countless choices every day, and without an in-depth understanding of what influences these decisions, it’s hard to create lasting change. By using Behavioural Insights (BI), we can gather empirical evidence of the factors behind peoples’ decisions, and achieve better outcomes – we can make changes for good.

But accessing the potential of BI means having an accurate understanding of what this discipline is, its limitations, and how it best works in practice. Drawing on fundamental principles and the Behavioural Insight Team’s EAST framework, Dr Rory Gallagher unpacks the basics of BI, empowering you to discover the impact it can have on your work for social impact and change.

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