 Hey everybody, thank you for being here for this and I'm really honored to be here to be honest with you I say that at all my speaking events, but in this case, it's got the added benefit of being true. So truth is a really important concept and It's I think part of the reason we're all here is because we we have an understanding that the media on which we rely on for our truth is Not exactly delivering the goods and is not incentivized to do that in the first place. So I wrote this book and publish it in 2021 sorry and The book was about the New York Times the New York Times is I would say by far the most powerful media brand in the world it is pound-for-pound the most powerful media brand and over the course of the last hundred years it has Gotten the story so wrong as to alter the course of history in those cases So just before I dive into the kind of whirlwind tour of the book I'll give you a little bit of a history a little story about how the book came into being Which is sort of reflective of where we are today It's two media states and the first media state was when I went to publish this book I got to a very very powerful agent book agent through some contacts of mine and the book agent just flat-out told me no Why because he didn't want to risk offending the New York Times, of course the most powerful Tool in all of publishing is the New York Times bestseller list and he was not going to risk all his other clients for some Shlub from Tel Aviv at the time. So I got to know it wasn't about the quality of the work It wasn't about the ideas. It wasn't about the facts. It wasn't about anything to do with that Fast-forward 15 years. I put the book in a drawer 15 years later I went to publish it had enough published by myself and then I DMed Biology after hearing him on Tim Ferriss one day and the answer I get was the polar opposite of the book agent It was hell. Yeah, it was this is great and I think that's reflective of the gatekeeping that we have in publishing and in traditional media and the very Opposite that we have in the new media that is now emerging. So just to give you a little sense of what this book is about we start with chronologically this was Holodomor, that's the Ukraine famine so this is sort of reflection of what we're seeing today in Russia and Ukraine where the Soviets Stalin namely try to starve Ukrainian peasants into submission Killed somewhere between five in the upper range is about 10 million people and the New York Times denied it the New York Times didn't say that there was Not it didn't just say that there was not a family Denied the reporting of other people that did say there was a famine and we sort of know about this as Walter Duranty He was the guy who was the reporter for the New York Times in Russia And he got a lot of the blame for this But it never really made sense to me why he would say there's nothing going on here reporters don't like to say nothing doing They like to say there's a big deal here and everyone should come check it out What actually happened is that Duranty was part of an effort That was assisted by the New York Times to broker American recognition of the Soviets And when that happened as we can see in the this this text down here There was a big gala event when it finally did happen Duranty actually advised FDR to do that diplomatic recognition He was the only person in a room of 2,000 people to get a standing ovation because everybody in that new room Understood that without Duranty denying this famine There was no chance the Americans would ever recognize the Soviet regime if it had just killed five million its own people for nothing for no reason No, right for no purpose So we have the Nazis the New York Times that man up there on the top left was the New York Times Bureau chief in Berlin in the lead-up enduring World War two was a Nazi Was a Nazi sympathizer was a Nazi collaborator He published stories and in his bureau when they called the Berlin Olympics the Nazi Olympics 1936 is the greatest sporting event of all times. This was a games where Jews were not allowed to participate the New York Times Pretty much cooperated with the Nazis because it got them good access. It got them top access It got them to be number one, and that's what the New York Times really cares about Cuba we have here Herbert Matthews was the correspondent in Cuba and he Basically Resurrected Fidel Castro from the dead Castro was all but gone irrelevant Nobody cared about the guy until this front page story and a series of front page stories in over the following months Pounded the notion that this was a democratic messiah For the Cuban people whether or not he was actually a democratic figure was never investigated It was just asserted it was just told to people until there was enough momentum to actually have that Revolution succeed and there we have this quote where we have Matthews work was more important to the rebels than a victory on the battlefield That's from Che Guevara The atom bomb the New York Times and this is one of these sort of it's not a gray area It's out and out propaganda the New York Times collaborated with the Department of War to deny the fact that there was radiation poisoning as a result of the atomic bombs Dropped on Japan they had implanted they they sort of Had their Reporter the top science reporter guy named William Lawrence go out on loan to the War Department They got him access to the Manhattan project So you got the most secret project military project in the entire United States and there's a reporter there Why because he was writing pamphlets for the War Department denying that there was such a thing as radiation poisoning There you see with Oppenheimer General Leslie Groves and William Lawrence standing there checking it out a Rack war of course we've heard Glenn just talking about 9-11 and the aftermath for the security state well What got us into it was the New York Times telling the world? Yes, Saddam Hussein Had WMD and was pursuing weapons of mass destruction namely nuclear and they had this big push front-page stories Judy Miller was one of the main or if not the main journalist pushing this we get these stories like USS Hussein intensifies quest for a bomb parts Judy Miller who reported that story never Actually met some of the most important sources to that story She saw some of these people at a distance and they kind of waved at her and she said okay check that stories Corroborated why because the man on the bottom left howl reigns was the head of the New York Times at that moment And he wanted to increase what he called the competitive metabolism of the newspaper meaning be number one at all Costs and the cost once again was truth And then we have the 1619 project more recently where the New York Times takes upon itself to redefine American history Framing it from one of liberty to one of slavery Which is all very well everyone's entitled to their perspective the problem with the 1619 project is that it's based in Part on historical lies they asserted things that are not true that their own fact-checkers told them were not true in Order to ram this thesis home and that is what they did where they got children's books They got podcasts they got a show with Oprah coming up and again. This is about implanting a narrative It's not about finding the facts and it hasn't been for a long time I think this is one of things people really don't understand about the media today, which is it's not that it evolved To this place where it is sort of corrupt and implanting narratives upon people It kind of always was that and we're just waking up to the realities of it and that's something we can see with Crowning the crypto emperor. So, you know, we saw we all saw the magazine covers of Forbes and Fortune And that made a big splash but for years for two years up until that point that this all blew up the New York Times was really Just milking this notion of SBF as this altruist with fuzzy hair and funny clothes And that's what they did instead of investigating him instead of looking at the financials instead of asking Who's on the board of this company? They ran these kinds of stories non-stop, and that's how we got to where we were And finally we have here the New York Times as a dynasty and that's really what it is It's the last American dynasty. It's a great dynasty. It goes back a hundred years And the current publisher is named Arthur soulsburger the one before him was named Arthur soulsburger The one before him was named Arthur soulsburger And the one before him was named Arthur soulsburger and it's like the mr. Soulsburger of the media matrix They pop out everywhere. It's just the next soulsburger And mind you of course, they're all white men. They don't like to talk about that fact, but that is true So we're seeing a shift in media What we're seeing is the current model where we have the reporter at the center of the action event reporter Is it news? It's not news. The reporter makes a decision goes out to the people and I think the next model What we'll be seeing is an event happens. There's some analysis. There's data collection people Audiences get it and then if a reporter wants to talk about it. Sure. Why not? That's an important shift. We saw this recently with people deconstructing the infamous New York Times story about Bitcoin mining Where they kind of made a made a picture of the mine look kind of fuzzy Someone correct showed that if you actually corrected what they implanted on it, you get a very different picture And we're also seeing great stuff Richard Chan exposing some of the SBF FTX stuff on Twitter some of the stuff from community notes where Reuters reports or misreports stuff about Tesla delivery estimates community notes actually correct some financial reporting in a very important way and I think this is really what it's all about is that Reality has been centralized by the media for so long that we've lost sight of the fact that it should not be Determined by fiat by somebody declaring it to be so but by consensus. This is the moment We're at this is why the network state is such an important concept. Thank you very much for being here for listening