 The rapid growth of technology has had a significant impact on the socioeconomic development, labor market structure and educational services in many countries. This has created a demand for highly skilled programmers who are able to continuously improve their skills throughout their lives. In order to meet this need, individuals must possess strong motivation to self-improve, which can be optimized by developing certain qualities, morals and ethics. This paper examined the current state of motivating students to self-improve, identified problems that impede progress, and proposed solutions such as integrating motivated learning into general education and professionally oriented courses, creating an environment conducive to learning, and providing teacher training in professional development. This article was authored by Larissa M Petrenko, Irina P Vareva and Andrei Pekilnyak.