 We're talking property on your few good breakfast show this morning Now private property draws quite the crowd and all of them searching for something different whether it is to rent to buy or even to sell Simon Bray CEO of private property and our property expert is sitting down to chat to us about who searches this popular website How they search and who are the ones making it all happen Simon lovely to hang out with you again, man Yeah, good to be back. It's a nice nice nice. All right. So I hope the early morning is not too messy for you this morning Listen, so I know that there's you know a lot of people logging on to the websites But they do it for various reasons not only to search for property I mean we've got lots and lots of people on the website and obviously the majority of them are interested in property because that's Fundamentally what we do, but we run a survey on the site regularly and we kind of ascertain what the motivations are that bring people to the website And it's actually fascinating when you look at the results Obviously, you've got your first-time buyers that are looking to get into the market and they're trying to establish Whether it's the right time or whether the neighborhood that they're looking at is the right one You've got families upscaling their their lifestyle, you know looking for that next home that garden And you know the extra space for the kids to run around you've got the guys downsizing You've got investors looking for the next deal and bank repos or property developments So there are all sorts of motivations that come into it But what's what's really interesting is how many people are actually just there to look, you know window shoppers People that are just checking out what's on the market No real intent to buy but just interested in what they can find and this is great You mentioned window shoppers I mean I go into website quite often and I just look around even though I'm not currently, you know in the markets But I mean just how many people are browsing your website at the moment. Well, if you think about it We've got over a million browsers on the site at any month during the year So there's you know millions of eyeballs that are looking at this property website But there are only really 20,000 registered sales in South Africa every month So that kind of gives you an indication of the difference, you know 20,000 sales for millions of Potential buyers, so it's not just that people are not finding what they're looking for It's actually that they're just there to enjoy themselves. They're enjoyed looking at the properties They're kind of like getting a sense of the market Did I buy for the right price? What is my neighbor selling for? What are good kitchens and bathrooms look like these days? Just just enjoying the site and enjoying perusing. I think South Africans in particular love this idea of property We very house proud as a nation So a property website like ours gets a lot of incidental traffic. Lots of guys just I think you could call them property addicts You know addicted to to property and what it's got to offer. Absolutely I mean you almost dream while you're looking at the website is that is my home one day Listen, I want to talk to you about the app the private property app I mean very very exciting is launched What goes into making this app because obviously looking at the website, I mean there's so many different factors involved as well Well, it's it's good that you bring up the app because that's like the ultimate tool for these property addicts these people that are You know just mad about property They'd like to get the latest listings arrive in their pocket You know at their fingertips just browse through everything that's going on and the app really offers them the best experience to do that We've got a great team of technologists back at the office that really spend time understanding What goes into to the user experience that people expect? Working on every little feature every little detail I mean the planning and the design that goes into where every little pixel is placed is quite exceptional I think you see that when you use the app, it's a really glossy smooth And I think that's what we really try and drive towards property and finding your next home shouldn't be a difficult process it should be an awesome experience and so Yeah, we certainly try and do that with the app and it takes countless hours to get it right I mean, I love what you said I mean you're trying to simplify the whole process of house buying and I mean if you think about it I mean your dream home. I mean you could literally buy your dream home just by taking your phone out of your pocket I mean, that's how easy you guys are making it. So thank you coming easier and easier. It's really fantastic. Absolutely, man So what are your tip of the day? Well tip of the day is certainly if you're interested in property on any level, you know Whether you're looking to buy rent or just take a browse Download our app and make sure that you don't miss out. Perfect. Simon Bray CEO of private property Well, there you have it as simple as that to make sure to download the private property app Just like Simon said today that you don't miss out on your dream home for more info Of course, you can log on to www.privateproperty.co.za