 Good evening. First of all, I should have been there, but for personal reasons, I have not been able to come to the E4M Media ACS. Congratulations to you, Mr. Sam Balsara for getting the E4M Media ACS lifetime achievement award. If there's somebody in the media planning, buying media services industry, who's not only instrumental in the growth of this domain and is synonymous with this domain, but in some ways the father of this domain. That's you, Sam. So congratulations to you for fathering a whole new industry, a new specialized domain, and being the flag bearer for the media services domain. In honoring you, we honor our industry. Sam, I was thinking last night, what will I say when I'm talking about you? First of all, a big thank you. We at E4M have always been at the receiving end of your kindness, your time, your advice, your patronage. So I say it from the bottom of my heart, thank you, Sam. You contributed to our growth, you contributed to so many other people's growth. I know three days back you chaired the jury of the 15th edition of the Impact of 50 Women, and the only thing I can say of having been part of the jury last year sat through the whole process is the way you run the jury. You run a tight ship. You let everyone talk. You put the parameters in. It is a democratic choice. And the way you run the jury is the way symptomatic of how you would do other things. You're completely prepared for it. You have the right logic. You're all in. Whatever you do, you're all in. You contribute fully, whether industry bodies or someone comes to you for advice and really this quality of making time for people, giving them your honest input and making sure that you do it in a way that they are able to receive it well is what makes you sad. And Sam, by giving you a lifetime achievement award, we're not asking you to retire. I think we need you to chair another 15 Impact 50 Women Juries. I'm sure you don't mind doing that. And anyway, now I read an economist article how to live till 120. So clearly you have another five decades of work left. So look forward to celebrating this success. Congratulations to you, Sam. As I say, honoring you, we honor our industry. Congratulations to Madison. Congratulations to Lara and Mrs. Balsara and Tanya. Congratulations to Vikram. God bless you. All the best, Sam. Look forward to celebrating this soon with you.