 Demand side management and DSM is a cost-effective approach to managing electricity networks, which seeks to reduce capacity requirements and costs, increase the penetration of renewable generation and reduce power system emissions. It involves analyzing the unique characteristics of electricity demand in different sectors, including industrial, commercial, and residential, and taking into account technical, economic, and behavioral factors. Technical constraints in the industrial and commercial sectors are mainly related to process requirements and business operations, while residential demand is driven by human behavior and outcomes. Enhancing DSM uptake requires tailored solutions for each sector, with industry benefiting from technological and process improvements, commercial benefiting from economic incentives, and residential benefiting from better understanding of the interactions between human behavior, human outcomes, and energy use. Agent-based models are best suited for integrating these interactions into energy models, thereby driving the uptake of DSM, particularly in the important residential sector. This article was authored by Baxter Williams, Daniel Bishop, Patricio Gallardo, and others. We are article.tv, links in the description below.