 I walked up to Neil Pecanino and said, what does Ditto do? And you said? Well, Ditto does a lot of things, but it's really, at its core, it's a really, really simple notification device. It's elegant, it's discreet, and no one has to know you're being notified except for you. You basically set it up in the app. You can customize vibration. Let's describe it. This is audio and video. So describe what you have in your hand. Oh, absolutely. This is the Ditto right here. It's a little clip-on wearable device, Bluetooth enabled. Clip it on wear discreetly, and no one knows you have it, except for you. Smaller than a Fitbit. It's very small, very small and very discreet. So it's waterproof. It's extremely durable. You can go swimming with it. You can use it as a timer when you're swimming laps. Yeah, it's very cool. Very, very cool product. It's very durable. People are loving it. OK, so I made you describe it now. So now you've got an app, and what does the app do? So the app actually controls every feature within Ditto. You can go in and customize two different vibration patterns, phone calls, text messages, Snapchat notices, Uber notices. So you know exactly what's coming through, and only you know. Oh, OK. So I can say, Steve, I want that, that, that, that, that. I can do that. It's like a new version of Morris Code. Reapplied to modern technology in a wearable form that's really easy to use. How do you define those taps? How many times it buzzes? Well, it's just literally a vibration pattern. You can see it right here in the app. You can go in and select the different pattern you'd like to use. And the Ditto will mirror whatever it is that you select. Can you define as many patterns as you want, or are there a selection you have to make for? Not yet. But in the very near future, we're actually coming out with updates to allow you to be even more customized inside the app. So I'm on iOS, which is all closed down and locked down. But you're saying that if a phone call comes in over Bluetooth LE, it's going to send a message to the Ditto that will then give the vibration that tells me it's Steve calling. That's absolutely correct. And you can actually customize Steve's notification to let you know exactly that it's Steve versus Larry. Right, right. He hates it when Larry calls me, so that's good. I don't want him on Larry's call. I'm the Larry thing. Get Larry out of here. All right. So how much does the Ditto cost? Ditto's $39.95. We're on Amazon right now. You can buy it on our website, simplematters.com. We're out there. We're actually doing really, really well. We did really well on Amazon for Christmas. And we're a very real product. That's a really cool, interesting idea. Nice to meet you, Neil. Thank you so much. Good to meet you as well.