 I'm willing to bet right now that if I ask you to take out your pen and your notepad and make a list of the healthiest foods that you know of, you could do that with no problem. And I'm sure that if I collected everybody's notes, many of you would write down the exact same foods. If I asked you to shout out, how many hours of sleep are you supposed to get every night? You all could do that in a split second. Most of you would shout out the exact same number. And if I ask you just to etch out, what should a weekly workout routine look like for your physical fitness? You don't need to submit it to men's or women's health. But just roughly how many days per week, how long per session, and what type of activity should you do, every single one of you would be able to do that with no problem. But then if I look you in the eye and I ask you, are those the foods that you eat? Is that the amount of sleep you got last night? For many of you, you would start to see a performance gap. You know exactly what to do, but for some reason that's not the behavior that you're performing on a daily basis.