 With this, it is time for me to now invite Mr. Navadar Pooja, co-founder and exchange for media group to say a few words. Ladies and gentlemen, Mr. Navadar Pooja. Thank you, Bhavna, and a very warm welcome to all of you. Sounds like a teacher, but I'm really glad to see women being finally instead of, you know, small blurb on a computer screen. This is, as you all can imagine, this is the first day in and we're doing almost two years to date. 12th March, 2020 was the last month. So, I am, you know, very apt and relevant even to start the year. It sets the tone for the advertising business for the media industry. So, thank you, thank you all for being here. Thank you, and I'm so glad to see a lot of my friends. Shiloh is in the front row. Thank you. Alu, Sam, Vikram, Avinash Azair, Suji, thank you for being part of this, Mahesh. You know, so many people are meeting after such a long time. It's very interesting. You know, me and Vikram, Sam were trying to recall when we started this. I think the year was 2004, because I can't find, you know, pre-2004 issues of which medicine survey. And the first issue we printed with this report was in February of 2005. And Sam would recall that time we used to do this initiative in Delhi. On the cool side lawns of a hotel in, you know, central Delhi, and used to be very, very pleasant and nice evening in Delhi, as you can imagine, a February evening on the cool side. And it was still very different then, right? 2004. I recall we looked at numbers that add business to 10,000 crores. Now, if there are varying estimates, our own report of last year says some 75-80,000 crores. So, in 18 years, you know, it's jumped LX. A lot of us, in fact, all of us would have liked it to jump even more. You know, as we all know, India's GDP add to GDP, the ratio continues to be very low around, you know, less than half a person as compared to Western markets, which is, you know, 1% or more in some cases. And now we have a CEO panel, a barback CEO panel, so we are also speaking. So, maybe that's also a hint for, you know, all of these CEOs to significantly up the amount of money they are spending on advertising and see the results, see the investment paying off. One of the other interesting thing I noticed from, you know, the report was digital was, you know, 45 crores in the entire year, which is perhaps the, you know, revenue that, you know, Google clocks in a day in India now. In fact, it would be more than 45 crores for Google in a day. So, you know, 18 years, 45 crores to, again, very decimated, 17, 18 or 20,000, 20,000 crores now, a very big price, very big jump. And I know opportunities like it has opened up for the digital business, for the advertising businesses, you know, among this, you know, as opposed to, say, 10, 15 years where agencies would focus only on, you know, buying and planning. Today, you have so many avenues to, you know, engage and offer your services to clients from influence and marketing to data analytics to sort of audience research to, you know, programmatic advertising. So it's been a long journey for digital. As some of you might have also seen, this year, you know, Sam's idea was to change the format a little bit. So we released these for our advance, not advance, but last year's number, early in advance, three weeks back, we released the 2021 numbers. We said the industry grew by 37% last year, which is very, obviously, also because of the low base effect. A lot of parts of the industry have started refiring to look at TV. It's all three months back. Digital, obviously, is going to be among us in the last one year. Print is, you know, starting to get back to people with devils. I was reading a jargon and a quarterly report last week. The revenues are back almost 90% of the people with devils. The, you know, big, well-earned clients like India is also a lack-of-lack revenues. I'm told, you know, somewhere around 81% is already good news, which means that, you know, hopefully this year, all parts of the industry will be back fully to normal. And we would have gone way beyond, you know, where we were for the 19 people with devils. What is also interesting is that the composition of the revenue growth has significantly sort of changed. Some of the legal legacy categories are not fully back yet, but their base has been taken up by new age categories who have so many need-to-seek companies, so many technology-based companies which are advertising, which are spending money. And I think 2022 will be a year where you will see not only a narrative of legacy versus digital media, but increasingly a narrative of digital-plus-legacy media. And I think that will be very healthy for the business because increasingly clients are looking at combining digital with television and that perhaps gives them better results. The industry part, as we all know this year, is going with all the credit-right rates. Among us, money is expected to be put in. And in a lot of ways, the amount of money the media companies put in all these right-states also more tells what is the industry growth they are expecting. So in a lot of ways, more money being paid is good for the ad business because eventually advertising will have to fund that business more audience will be delivered to all of these properties and hopefully better growth numbers will follow. I know these right-states. Presentation sets the revenue targets for a lot of media companies. I hope the 2022 numbers are as good as the growth we had last year. For example, on behalf of the chief revenue officers present in the room, I'd like you to, if you may, find a balance between good growth and revenue pressure that they have to provide because medicine is a very big number, not achievable. In fact, our report says that the last time we got anywhere close to that number was in 2007 which was also less than 30% that was the year before the Lehman crisis in America in 2008, in 2007, we grew by 2700%. Obviously, the base was much lesser than 2. So with that, I'll not take long. I finished by thanking our partners who have been supporting this initiative for many years. Thank you to the entire team. You've been part of this initiative for 10 to 15 years. I don't know exactly which year it was part of this initiative, but thank you. By far, Mahesh, this team are there and you've also been part of this initiative for many years now. Thank you for being part of this. Also, Yahu, their team is very special and team and good news today is about. Thank you for being part of this initiative. Thank you. I look forward to Sam's presentations and the rest of the admissions for the evening and also meeting all of you in person and I'll be back later tonight. Thank you so much. God bless you. Look forward to the evening.