 Hey there, Chad Bonds here for High University Libraries. In this video, I'm going to show you how to use Mergent Online to create your custom comparison report to compare companies against peers in the same industry. Using these kind of reports, you can compare company financials, size of the company, ratios, and more. Let's get started. You can access Mergent Online through various places in my Business and Economics guides. If you're not affiliated with the High University, check with your local library for access. So for my example, I'm going to search for a known company and then find company peers to compare the company to. So for my example, I'm going to search for Delta Airlines and just click on the company to bring up the company information. Now there's a ton of information here emerging online and we're not going to spend a whole lot of time looking at each individual tab, but just bear in mind, this is a key resource to look at when you're doing any sort of company specific research. For our example for this video, we're going to be looking at the Competitors tab because we want to compare Delta Airlines to competitors in the industry. Mergent will automatically create a company list of competitors that it identifies based on the industry code within the database. As you can see here, we're comparing Delta Airlines to other companies in the Airlines industry. Now this is a great comparison list to start with, but I'm going to take it a step further and use the company analysis list feature in Mergent Online to build our own comparison list with our own criteria. To do that on the right hand side, we're going to click on add all to company analysis list and once they're added to our list, we just simply click the link one more time to go to our company analysis list. On this page, we have the option to look at two different reports. First is the multi-company report, which is basically more of a PDF printout if you will of company information. For my example for this video, I'm more interested in the company comparison report, which will give us a table of data that we can compare across the companies. Once we're on the company comparison report screen, we can select which companies we want to add to our list. I'm going to click the double arrows here to add them all to our report. And then down at the bottom here, here's where we can start selecting criteria that we want to look at to compare our companies with. I'm going to select a few different things to look at. I want to point out that the ratios are pretty useful to compare. It's a great way to get additional ratio information across the peers in the industry. Once we're satisfied with our list of items in the report items box, we then go over to the right-hand side and select which year we want. In my case, I want the latest year, and I also want to include an average, which will give us an average across the peers in this industry. Next, we'll go down and select a format. For my example, I'm going to choose HTML, but you're welcome to choose whichever format you want. If you want to download an Excel file, you can do that there as well. As you can see, it's quite easy to create a custom comparison report using Mergent Online to compare companies within the same industry. And once again, there's a ton of other ways to use Mergent Online, so make sure you check out all the different tabs when you're doing research about a specific company or an industry. I hope this video helped you better understand how to use Mergent Online to create your own custom comparison reports. If you need more help, check out more videos on my YouTube channel, my business guides, or be sure to contact me with questions. Take care and good luck with your research.