 What's up everybody once again it's Brandon man Sean and today We're gonna go over the DNA of making a viral dance hit and the path that you have to take to blow it up Now first understand these viral dances are not new you can date what I deem to be the biggest viral dance of all time the electric slide back to 1976 as a matter of fact black people love the electric slide so much they reinvent every few years just so they got an excuse to Do it again To the left take it back. Of course years later. You got dances like demacadena Social Boy Superman But what's really gonna be important in understanding what makes these dances go viral especially today is there is one a combination of artificial and Organic at work and I'll get more into that as it goes But also the few things that need to be done is actually very simple But actually doing it is hard and you'll see what I mean by that as I go through this as well So let's start with Silento's whip nae nae which has racked up three billion views on YouTube up to this day The little song was very unique in the fact that it was first song in a minute that actually took a lot of popular dances They're already went viral and put them into one song We think about the familiarity, but it was still super simple all of the dances in Combination that played a huge part and on top of that it was a super clean simple and kid friendly song Which actually expanded is demographic potential reach from little kids all the way to the old pop side of the world In comes the X factor so where a lot of those things they did to get things moving were kind of organic Now you talk about dance on coming into play dance on is actually a company with Madonna listed as one of the co-founders And what they are is essentially a huge network of dancers, but these aren't just any old dancers These are a wide range of dancers with different styles who have influence on the internet if you're a fan of dancers Many of them that you watch probably are signed to dance on and what they do is take a song that they think has Massive potential and they run it through their machine of dancers that suit the actual target market of the actual dance Of course to maximize exposure and accelerate growth So it's a little case dance on was able to take the book name a from 17,000 in April of 2015 to 42,000 in May One month along they were on the way to tripling the sales and what the beauty of this is when those dancers start to do Those dances people organically copy them They're influenced and whether they pick up on it or not is purely organic based on whether they like to dance And they like the song the track start to move and they got signed to capital records on May 1st All this stuff seems to be happening quickly But there's a reason you have to one get the ball rolling to figure out how to accelerate it But then three you need to capitalize There's a lot of conversations we might have on this channel I'm talking about the beauty of being independent and really promoting independent But if you have a dance hit you need to get signed or some legitimate partnership Why because these tracks have a very short window of opportunity West they start to bubble they can hit a white hot streak It's ultimately going to flame out definitely not lasting more than a few months And this means that you need to be with a record label or some legitimate institution already that has these connections That could easily get you on a Ellen show or already knows how to set up a nationwide tour without a hitch capital records Making sure they capitalized financially through record sales and tours just financially in general and then dance on once again Is getting bad maximum exposure in a short period of time The track was posted it was put out and then it really started to go viral and fresh the clowns started to a dance for I'm pretty sure that they paid for a fresh the clowns to do the dance That's back. They didn't just do the dance. They created the dance That was some September 7th of that year by September 20th Atlantic records had reached out to them and fit a record Dick for once again I know that was fast and it's like whoa how did this happen, but these record labels are becoming really smart and realizing There's a small window of opportunity. So once they recognize that bubble They want to capitalize before the track dies down some of you got the money Some of y'all have the resources where you do come up with a dance craze You can just pay a lot of these influencers yourself. There's so many dance troops Imagine if you can get five of them to do your dance And it's actually a good hot song and the dance is simple and easy for people to learn You can probably get things moving enough at least for a record label to start keeping you and try to get you signed So they can cap off me once again That's the game and quickly I just want to throw in a few tips to actually making a song and dance that has the potential to go viral The song be and dance must be simple If you have the ability to grab a hold of something familiar that can help it move more quickly as well Silento used a combination of already old popular dances Juju on that beat used the nucky But one of the most popular beats of my era generation personally And even the Dougie was a throwback to the popular hip-hop artist Dougie fresh and then on top of that realized There are two types of dances. There are those dances that actually need the song That's like the whole soldier boy Superman all of those dances went exactly with the song those kind of dances a lot of times Hope the song and dance moving unison up in popularity Then you have dances that can move and live without the song That's the cooking dance the favo beef it up And then lastly you have those outliers that are not only dance But visual craziness in themselves like the mannequin challenge and then the new version of the Harlem shake But hey those are just few of the key frameworks of that formula But this video is really for you guys to kind of get an idea of not only how to create But what it takes you can't copy the how to create too closely because trust me culture moves quickly and culture is about Authenticity you start to try to copy a lot of the Owens too closely culture just leaves a corner because we're fickle like that Anyway, y'all know what to do Hit that subscribe