 It's only made a decision in 1972 to set up a facility to produce pillar televisions for the UK and European market. Since then we've modified our business on this site to digital TVs and finally to digital high definition broadcast camera systems. Most of the cameras you would see shooting, most of the major sporting events around Europe whether it be football, cricket, golf, boxing, more often than not they're made by cameras produced by Sony and more often than not they're made from cameras produced here at this site in Wales. We moved to Wales in 1988. The attraction then was manyfold. First we had government support, certainly with things like infrastructure, setting up the site, rate relief and so on, but also its proximity to the universities, Cardiff, Swansea, Aberystwyth and so on. The chemistry and physics departments had a lot of technology, very relevant to our work. There's also the infrastructure for exporting. Being on the M4 corridor gives us good access to Heathrow which is still the major help for distributing our products worldwide. For us the digital investment fund has helped us get off the ground. It didn't exist a few years ago but for my industry now we now essentially have investment available for developing games and interactive products. So that's played a big part in the company setting up in Wales. Wales is really the place to come at the moment.