 The culture, you know, it's all about the culture. You know, we always have this logo that standard is the standard. Well, the culture that exists now in Pittsburgh isn't the standard of the Pittsburgh Steelers. And that starts with Mike Tomlin. You know, Mike Tomlin had to find a way to, you know, get some reorder, you know, get some more rules and regulations in place to make sure that you hold everybody accountable. And that goes for Antonio Brown. It goes for Ben Rothesberger, you know, having this radio station, calling out guys. You know, that's not conducive to winning football. It's not conducive to winning championship. At the end of the day, it's about the brotherhood of guys. And if you've got a problem with me, come talk to me face to face. I'm not out there in the media, you know, in AB. Hey, if you've got a problem, let's talk, let's sit down, have a beer, let's talk over and stuff. It's all about building a team and getting them back together, the team aspect of it, rather than the individual side. I just think AB is a phenomenal receiver. I think we all know that, but it's just the stuff that comes with AB. Sometimes it's getting tired, some of a lot of people. But AB, sometimes I think it's just misunderstood. You know, sometimes he doesn't know how to reach out to guys. So for me, there's a little maturity factor into it, you know. But at the same time, I just, I don't want AB to be labeled like some of the other guys before him. Be more of a, about him, less about the team. Because that's just a bad, you don't want that out there about you. If you're all about yourself out there, it's hard to get picked up by anybody else in the league. So he's a phenomenal talent, one of the best receivers in the game today. I just wish that the Steelers and AB can find a way to get together and sit down in the room and overcome. You look at Georgia, the talent that we have in the league that we put out year in and year out. I mean, I look at it, man, you got Gurley and Sonya Michelle. It doesn't get better than that competing for a Super Bowl title, man. Unfortunately, one of those guys has the lose, but they're both winners in my opinion. And all the Georgia guys, I'm like the Papa Smurf of the Georgia world. All my baby pups everywhere, man. I want them all to have success. So anytime we can get together, I see them, man. I always give them some love and advice and stuff like that. So I wish both of those guys nothing but the best. And all the Georgia guys that's playing in the league, playing in the Super Bowl today. This upcoming weekend, I wish them nothing but the best. Hyundai and I, man, was crazy. The partnership that I got with Hyundai brought Ed Reid and I together. I mean, we did a project together during the regular season, man, which was amazing when the Steelers and Baltimore Ravens played. But really helping Hyundai promote their shopper insurance program and really find a way to make it easier to buying cars. I think for people who've never bought a car before, you don't have to deal with the hassle and bustle of dealing with the slick salesman and stuff like that. We want to make it easier and convenient for all the customers out there shopping for cars. But also, you got to check out the Hyundai's YouTube page, man. Jason Bateman, super funny. They just came out with a new Super Bowl ad commercial, man. You got to tune into it, YouTube it, check it out. It will play in the first quarter of the Super Bowl, man. So I'm happy to be a part of Team Hyundai.