 Will TikTok remain the dominant social media platform or will something else take over? Historically, something has always taken over. MySpace was one of the first ones. Then became Facebook. Then Instagram came along. Facebook bought Instagram because, you know, to stay relevant. In between all of that was Snapchat. Then Vine was the thing for a bit. And I got into that in 2015. That was the precursor to TikTok. And then TikTok failed initially because it was called Musically. And then they rebranded to TikTok and started dominating. And they disrupted. The big one that's been there the whole time that's just been a powerhouse is YouTube. Google bought YouTube. And YouTube has just been the big, big, big one for the big content creators in my opinion. If TikTok goes away tomorrow, most people will just jump into YouTube because they've got shorts. And then also do the content for the Instagram reels.