 Welcome to this episode of Door Hardware Nerds. I'm your host, Mia Merrill. I'm joined today by Tiffany Mayo. Tiffany, please introduce yourself and tell us about your role. Thanks, Mia. Yes, as you mentioned, I'm Tiffany Mayo. I'm a director of product management for the smart residential team. We're responsible for the Yale and August brand. So within my role, specifically I'm responsible for a various line of electronic smart locks that we sell into the retail channels. All right, well, welcome. So it seems like you guys have been having an exciting launch recently. What fun content have you guys done for this launch? Yes, so we just recently launched the Yale to Sherlock 2 here as a sample of it. With this launch, we did a lot of different exciting things. So one of our focuses was to make sure that people were finding this product. So we did a little bit of a different spin on the launch and we worked closely with some influencers on social media. The core influencer for the launch was PureJoy Home. But outside of her, we have three or four other influencers for social media that are promoting the product as well. So it's just a different way to get the content out there and just more fun ways to show the product and show it in everyday use. Very interesting. Yeah, I've been checking out PureJoy Home and I can't wait to see what's coming in the next few weeks too. So how is Assure 2 different from Assure? Yeah, so we put a lot of different changes into the Assure 2 line. So we've been selling electronic locks for the past over 10 years at this point. The Assure line launched in about 2015. So when we were developing the Assure Lock 2, the most important things that we wanted to focus on were one, interoperability. So making sure that it works with all the different smart home technologies that are available on the marketplace. That includes some backwards compatibility with our current Z-Wave products that are out on the field today, but also making sure that it'll work for the future. So I'm sure lots of people have heard of the sneak peeks of Matter and that coming out later this year. So this product line will work with that as well. And then most importantly, just working with the Yale Access ecosystem. So we have our own application, the Yale Access app. And with that, you can control multiple different types of Yale and August branded products. We wanted to make sure that every Assure Lock 2 product works with that app out of the box without having to buy any additional components. I think at this point in time, a lot of products are just smart out of the box and the next generation of that was door locks. So we wanted to make sure we did that with this product line. From there, we also focus on how the product looks. So smart locks in general just, they haven't changed what their ID has looked like in the last several years. Every brand is kind of doing the same things over and over, including ourselves. So we took a look at what people are looking for for their door hardware and we realized that even though door hardware might not necessarily be the sexiest products that you put on your house, it's still important to make sure that it matches the rest of your aesthetic on your home. And most importantly, people want to make sure that it matches the colors that they have on their hardware. So it does come in three various colors. We have the satin nickel, oil rough runs and the black suede. And in addition to that, it needs to match the home style. So we went with more of a modern and contemporary design with this product line. So we have lots of sleep lines. The keypads are all matte keypads that blend very nicely into your door. So it's not sticking out kind of like a sore thumb and you can immediately tell it's a smart lock. And then the size of the product was also important. In general, smart locks when they first started being made were very large, especially on that interior. So we wanted to make sure that we can make the product as small as we possibly can while still meeting all of the requirements. And we were able to get a 30% size reduction from the assure lock to the assure lock too. So we're very happy with the aesthetics of this product. And then lastly was the installation. Again, we're selling to DIY type customers that might be going to, you know, Lowe's or Home Depot to get this lock. And we need to make sure that any person that picks this up is able to install it. And I think people get a little bit nervous. It's a door lock, this protects my home. I don't wanna mess it up. But door locks are actually really easy to install as long as there's a few common areas on your door that you're aware of. So we took all the guesswork out of that with the Yale Access application. The install in the app walks you through every part of your door to measure and tells you how to adjust the product to meet your door requirements. So when it comes to thickness, the app will say, okay, you're at this door thickness, use these sets of screws. Same with the borehole size. So we take you through step by step to make sure that you are prepared and you have your lock ready to go for the physical install, it's gonna go a lot easier. And then from there, we just try to reduce screws where we can. So there's only really two screws that people need to pick up once the latch is installed to get this lock installed. Everything else is either not needed or pre-installed in the product. So you don't have to fumble into the packaging looking for screws. So we're excited that the install is easier and we'll be able to expand our market based on that. Sounds great. I have one here at my house. We love it. It's on our basement door. It makes it really easy for us to get in and out when we need to just get some piece of equipment out of our basement really quickly. So yeah, everyone should be looking forward to buying one. Which speaking of that, where could somebody get an Assure 2 lock? Yes, absolutely. So right now, I'm going to put it on your shopielhome.com website. Outside of that, we are going to be in 3,200 stores across the US and that includes Best Buy, Lowes, and Home Depot along with all of their.com websites and then on amazon.com as well. So lots of different areas depending on where people like to shop. Wow. All right. So I know you said that matter, that's been announced. We've got the Yale Access app, but any other sneak peeks for the future of the Assure platforms? So as far as current technology, outside of the matter, the Z-Wave, Wi-Fi, Bluetooth, those obviously all come standard. Those are things the product are going to do. As far as sneak peek, the Assure lock 2 is a platform. So we are going to be launching continuous improvements in different types of technologies and just different future sets over the next six-side month. So definitely keep an eye out on some of the other fun things that we're going to be offering with this platform because we're really excited about it. All right. Well, we'll have to be on the lookout. Any final thoughts you want to share with us? I think that that's it, but I appreciate your time. And if anybody has questions, they can contact us. We'd be happy to help. And we're really excited about this launch. So we hope everybody enjoys the product as much as we do. Yeah. Well, thank you for coming on today. Thank you for letting us be a part of your launch. And if you watching have any questions or want any more information about the Assure 2 or to browse other products that Yale offers, head over to shopyalehome.com. Thanks for watching.