 10 ways to use offers, coupons, discounts, and deals to generate more sales. In every business, we come to the point where we have to look at coupons, discounts, offers, deals. But in this video, let's just stick, let's just call them all offers, okay? They're all really pretty much offers. And you've got to decide when to do them and how much to do them. And that's what I'm going to talk to you about in this video. You'll know everything you need to know to generate more sales by the end of this video. Don't forget if you haven't subscribed already, hit that subscribe button below. Don't forget, ring the bell, turn on all bell notifications so you're notified each and every time I go live or I upload a video. That way you won't miss anything. Give me a thumbs up if you would. Smash that like button down there. I would really appreciate it. All right. Let's jump into this now and let's see how we can use these things to increase your sales. Okay. Doing these things can be a really strong tool to build your customer loyalty and your base of customers. So by doing these things, they're going to make people feel better about your company. But there are pros and cons to all of these things. And what I want to do is go through all the pros and cons so you understand each and every one. Now, for the sake of ease, I'm going to talk about Shopify. In Shopify, these things are really easy to implement. And they're also very easy to track because of the way Shopify is set up. If you're not using Shopify, I'm sure whatever platform you're on probably has some similar tools that you can use. But we'll just, for the simplicity of this, we'll just say Shopify. Now what else do they do? They increase loyalty, which is really good, right? People feel more loyal to you when you do these things. They also help you with acquisition of more customers. When they see these discounts out there, the special things you're doing are coupons that help you acquire more customers. In addition to that, they really increase conversions. When people see that there's something special going on, they're more likely to buy from you. In addition to that, maybe you have some inventory you want to move. They help you move out that older inventory and get rid of it. And let's not forget the big one. They just increase your sales, okay? So you end up getting more sales by doing these things. But there are cons too. So let's discuss those real quick. So what are some of the downside, I guess, profits? You know, when you do a deal, you're actually giving up profit. You're giving up money, okay? The next thing I would say is if you've got a really stable, well thought out brand and you've never done sales before, it may hurt your brand a little bit by doing these types of discounts or deals or coupons. And the next thing is it could hurt your sales when you're not doing them. Once you train your audience that you're going to have a sale or you're going to have a coupon or whatever, and I've experienced this where I've got emails back and people say, well, once it goes on sale for 50% off, I'm going to buy it, which it never does. But I'm just saying people get in their minds that you're going to just keep discounting and discounting and discounting. The other thing they can do is they can attract people who are just price people, okay? All they worry about is price. They don't worry about quality. They don't worry about brand. In addition to that, it can lower your overall sales ticket because people can get more for less money. So that can actually happen to you. And you could attract some of the wrong people to your brand too and on your list because a lot of those people are all about price. And when they see a deal, they buy it even if it's not a product they're normally interested in, which means they may just unsubscribe one down the road. So let's get into the different types of discounts and offers and coupons you can do so you can see how to utilize them on your site. Now you can do weekly or monthly discounts so that each week there's a special deal that comes out. Maybe it's, you know, Taco Tuesday at your restaurant or whatever it may be. And then there's monthly deals. Maybe at the end of the month people know there's going to be a good deal. But you want to be cautious about doing this on a regular because people will start waiting for those deals. So you've got to use that one very carefully. And that's what I really like is a pre-launch offer where you have a new product or a new service coming out. And if people get in on that in the beginning, they receive some type of discount on it. Now let me show you an example. Right here this is the jewelry wardrobe. They're using this approach with success. They're offering a free $25 gift card in exchange for customers email address and time to fill out a brief survey. They kicked this initiative off by manually reaching out to potential respondents on LinkedIn. And they did really well. The next thing you can do, number three, is seasonal and holiday deals. People have come to expect those. So you'll fit right in the fold. And they do tend to convert very well. Number four, I like a lot. It's called abandoned cart offers. We use this a lot in Cartra. And if you don't have a good marketing software, I highly recommend Cartra. There will be a link in the description below. And what Cartra does for us is if somebody leaves the cart, let's say they've clicked on a product, they've gone to the cart, but they didn't buy, it fires off an email and says, hey, you know, John Smith, you didn't buy, or Mary, you didn't buy. Go back and fill it out now. And then you can also use a discount too on top of that. You can say if you go ahead and buy now, I'm going to offer you free shipping or whatever you want to do. I think initially the first email, we just want to remind them why give up profit, right? Because maybe they just got interrupted and they couldn't buy. Number five is an email subscription offer. So if you subscribe to our email list, we'll give you 10% off on your first purchase or 20% off whatever it is. So we're offering them a discount. And in return, they give up their email to get that discount. Number six is an incentive for subscribing or liking or following your company. If you're trying to build your social media, that's a great way to go about it. It can be something as simple as a coupon for five or $10 off a particular purchase of $50 or $100, whatever you want to select. All they have to do is subscribe or like or join your email list. Number seven, which is a very popular one, is a first time offer. In other words, the first time they purchase from you, you can give them a discount. So if they're a first time buyer, you're going to give them 15% off or 20% off. This really helps you build your list and this kind of pushes the people who are cold traffic over the edge. They're like, well, I might as well buy something because I can get a discount right now for the new customer. Number eight is a minimum purchase discount. Now, we just ran one on some of our canned foods that we do and they got a discount if they bought one case of meat. They got a bigger discount if they bought five cases of meat and they got an even bigger discount if they bought 10 cases of meat. So what it really does is it encouraged them to spend more money and that's the thing I think a lot of people on e-commerce don't understand is that they offer a product and they think, well, gee, I want them to buy five of these okay? Do you have a product that will lend itself to this? And if it's something where they're only going to use it for themselves and they can only use one of them, maybe they could buy some for their friends and family. Maybe they could give them away as gifts. You have to offer these suggestions to people because they won't think of it on their own. Number nine is exit intent offer. Exit intent offers I love and I will tell you I just ran the promotion I told you about on our canned meats and I would say a good 30 to 40% of the people got that discount. So what is that discount? Basically an exit intent offer is when somebody takes their mouse and they go up to close that window and as soon as they do there's a pop-up. It says, wait, don't leave now use this code right now to save an additional 10% off your purchase and I'll tell you so many people I guess were in the process of closing that web page and that pop-up came up because I saw that coupon code used over and over and over again and basically what you're doing is you're saving a sale because they're leaving your site anyhow and if they're leaving your site you might as well get some profit as opposed to getting all your profit. You want to get a little bit as long as you can make some profit it's worth it and you've added a customer to your list. And number 10, I like this one too this is retargeting offer. So this is a retargeting offer. So let's say somebody comes to our site and they're looking at our survival foods and they don't purchase. We can retarget that person and we can put ads in front of them about our company. Now they are going to be going to page after page after page seeing our ads everywhere and they're going to think we're advertising everywhere but we're not. We're advertising to them because we're retargeting them. So if this has ever happened to you where you've looked at a product and you keep seeing that product pop up in all these different places that's retargeting and that's what that company is doing and understand this is very economical to do because when retargeting ads Google will show your ads to these people but they won't charge you unless they click and if they only charge you when they click you can have your ads everywhere the people that are clicking are serious so that's a really good customer. So there you have it. You've got 10 ways to do these offers and discounts and all these cool things you can do you can build your list you can increase your sales you can increase your book of business just by putting forth just a little bit of effort. How these are working out for you. So if you've tried any of these put your comments below. If you're going to try some of these let me know how you're going to go about it. I love to hear people's successes in the comments below too. I have a lot of people ask me questions they need help and that's fine. You're welcome to do that but when you put something down there and it shows people you are successful they're going to love it. They're going to get more motivated when you start run and grow your online business that's what we're here to do. Thank you so much for watching this video I really appreciate it. Do me a favor give me a thumbs up that's super important we also need you to what? Subscribe. If you look down there now seriously if you look down there now and that button is red it's telling you something that's subscribe button saying punch me hit me and when you do it will turn gray and when it turns gray you're subscribed yay not exactly bell notifications too you need to ring the bell turn on better you need to turn on all bell notifications so you're notified each and every time I go live or I upload a video like the one you're watching right now I also have a free course you can get $97 course it's in the description below if you click on that you can click and learn no credit card required thank you so much for watching this video I really appreciate it and I'll see you in the next video and click that little bell right here so you can be notified every time I do a new video also click on one of those videos there keep watching on my channel