 This is for all of you who blog, who write, I recommend that you consider posting your articles to medium.com. I have been doing a test of the search engine stuff. These are the two versions that I tested, okay? I first posted my articles to my own website. I indexed it on Google, make sure Google found it. And then I imported it into medium.com as a syndicated piece, meaning Google will say, oh, your website, georgecow.com, the article there is the primary version that we're gonna rank, okay? Not the medium one, okay? That was one test. The second test is posting my articles to medium.com first, okay, waiting a week for Google to find it. Sometimes it happens within a day, but just to be safe, wait a week for Google to find it on medium.com and then post it on my website. And for those of you who are more technical, you may want to use the rail canonical link, rail canonical tag, if you're doing it from medium and then your website, use rail canonical on your website so that Google knows you're not trying to duplicate content, you're syndicating it. Okay, all right, long story short, when I did the test, it turns out that the articles on medium that I posted to first did way better for those keywords on Google than the article that I posted to my website first. So for those of you who don't know what that means, basically it means that if I post my articles to medium.com first, I will be much more discoverable by those topics and keywords by anyone on the internet versus prioritizing posting on my website first. So that's what I'm gonna do going forward. I've been doing this test now for too long. I think it's been, I think it's actually been about a year and a half test. And if you go longer than that, before then I wasn't really testing, I was just kind of playing around. So going forward, I will be posting my articles to my medium.com first before my website, because that way I'll get found by a lot more people who are just Googling the kinds of things that I write about. And I care about being discovered by the right people and building an audience more than I care about people going to my website, georgecow.com. Now, let me talk about this. If people aren't, if not that many people are finding georgecow.com in my articles, now, first of all, why is that? Why is the test results that way? Well, I think it's because medium.com, not I think, I mean, this is kind of well known among website people. Medium.com has much better SEO, much better search engine capabilities than just about any other website on the internet. Certainly much better than my own because medium.com is well regarded by, many websites and by Google itself. And so things that appear there and they have good spam filters. So things that appear there tend to have higher credibility than things that appear on any of our own websites. And any of us can post to medium.com. It's a free tool that any of us can use to write and blog. So we might as well use it. So the other reason is that medium.com is people like reading on it. It's a very nice reading experience. Whether you're reading it on the laptop or on the phone or on your tablet, the articles there are all formatted the same and they all look nice. So even if you're not a website guru or you're not good at technology, you can just put your stuff on medium.com and it just looks nice there. So it's a great experience for the readers. So people who discover medium.com tend to like to read things there. So we might as well reach people there too. It's not as important to me, right? It's more important to meet people where they are rather than forcing them to go to our own website, right? Like for example, I meet you here on, some of you are watching this on Facebook, some of you are watching this on YouTube, other people may be watching it elsewhere, but I meet you where you're at. I don't say, well, I only publish on my own website so you gotta figure out how to get there and remember to get there. And yes, I have an email newsletter and yes, people subscribe to it to kind of be sure they get my newest and best stuff. But regardless of whether they read the newsletter or whether they subscribe, I'm meeting people where they're at. And I think that's really important. I recommend that you do the same rather than I think, and I'll just go off a little bit of a tangent here. Too many of you are too concerned about your website, honestly. Whenever I hear another client is working on their website, I'm like, okay, is that really a priority? And I don't really talk clients out of working on their website because they just feel really stuck until they have a good website, which I think is, I don't know how to talk them out of it yet because like I said, I have a crappy website. I've always said that, I still do. And yet I make more money than most of the people in my industry. So it's not the website. And plus I've also known, I've worked with by this point over a thousand business owners in the past 10, 11 years and I've known so many people who have had great looking websites, just really well done websites who have almost no business, who have almost no clients. And at the same time, I have also known people who are like really, really great at what they offer. They offer a great service or a great product and they have no website, but they just sell their products and services elsewhere. Like if they're a service, they sell it on Facebook and they sell it on YouTube and LinkedIn or whatever. And if they're a product, they might sell it on Amazon, they might sell it on Etsy or whatever and they have no website of their own and they have a very great business. So what if you don't need a website? I should make a whole other video on this, but I just wanted to add that in since we're talking about deprioritizing our website. What if you don't need a website? What if you can have a six-figure, seven-figure business without a website? Just using our tools, these tools like Facebook and Medium and YouTube and Instagram and Twitter and whatever else you want to use, Pinterest, whatever, okay? So just relax about the whole website thing. You don't need a better website. Like a website, like people are trying to make their website into some like engineering marvel or some work of art. Like give me a break. Like that's not, you should be out there doing business. You should be out there and no, people are not gonna find your website. No, people aren't gonna do that and people aren't gonna go, well, I'm not gonna work with you until you have a great website. People will work with you because of word of mouth because they heard great things about you because you provide a great service that people actually want. That's much more important, figuring out the service that people want, providing it. And then the word of mouth just spreads like wildfire. That's much more, and of course doing savvy social media marketing to amplify the word of mouth. You don't even need a website these days. So just relax on the website stuff, let it go. Anyway, so that's, I have to have a website because I'm a marketing coach. Like people will laugh at me if I don't have a website. Well, maybe I shouldn't have a website and see what happens. It's a little bit late for now because I have a website now, but anyway. So I hope this is helpful. The bottom line is that I'm gonna start posting on, and so I should say, I should be very clear and say this, posting on media.com first, letting that be indexed by Google and then putting on my own website. And then using rel canonical tag to let Google know, hey, this is not duplicate content, this is syndicated. That is going to decrease the SEO of my website in terms of the new content I post. Google is not gonna care. They're gonna care about my media.com profile and articles there. But like I said, I've done the tests and I have 10 years of marketing experience. I know that this is gonna be better for my business in the long term and the short term by putting my stuff on medium, highlighting that to Google and not my website, downplaying my website. So, but again, I have to say that that's my decision and that's not always going to be your decision. You should check with your own marketing expert on just about every marketing expert will probably not just about, I would say many marketing experts who are so website centric, which I think is so old school, will not agree with me, okay? But I am a very pragmatic thinker and I'm a long-term thinker and I just think, you know what? It's better to meet people where they're at and also the better to build a brand in their life, in their mind, in their heart. If people really like your writings, they're gonna wanna keep up with you. You see what I mean? And they're gonna go wherever you are. They're gonna find you on your other social media platforms, make sure they follow you there and you're gonna be a presence in their life. That's much more important than, oh gosh, I got them to my website or even I got them by email newsletter. I mean, I think that's a smart thing, but website, anyway, let's downplay the idea. All right, I hope this helps and I look forward to seeing what comments you have. Go and comment below, actually. I'm gonna take a look at my Facebook Live comments and see if there's anything. So I'll pause and let you comment while I look for these comments here. All right, so thanks for joining me for this video. Captain and Bev and Octavio and Patricia and Connie and Patricia, thank you. Oh, Bev says, one upside is that I own my website so it will always be there and I hear about referrals, yeah. Well, the thing is you will always be there in the mind and heart of your true fans. If your website went down one day or if whatever happens, if your Facebook gets suspended or what, in a rare, rare case, right? People will say, Bev, where are you? And they'll look in other places for you. So that's what I hope is that people will find us in their hearts rather than on our website. Like that's what I'm trying to do, trying to get people to find you in their heart, regardless of whether you have a website or not. I think so, I hope that makes sense. Oh, Captain says, George, I've posted in the past on Medium and get almost no reads. Why would I keep posting there? Great, great question. Yes, okay. So when you first start posting on Medium.com, okay? You will not, you will have to promote your Medium.com articles, like in the early days, in the first few months. Like you will have to build a little bit of a following there. Not, it doesn't have to be huge, but if you get like a couple dozen to a couple hundred subscribers on your Medium, then it can really start to take off because people will start linking to your Medium.com articles. And I would rather people link to my Medium.com articles than to my website articles. Like I said, because Medium.com's SEO is like so much greater than most people's websites, including my own, that any links there will like catapult that article on Medium, the keywords and findability of those keywords for your writing on Medium will catapult so much more on Google than if someone linked it to your website article. So that's why I'm trying to get people to link to my Medium.com articles. I'm gonna prioritize that a lot more going forward. So I hope this helps. And any other questions and comments, please go ahead and comment below. I know this is a controversial stance and I know not everyone's gonna agree with me and you don't have to agree with me. You don't have to do what I say, but I'm just letting you know why I'm doing it going forward. And I will, of course, I'll update you maybe a year later and see how it went. But I've already done the test. I mean, six months this way, six months that way. And that's why I'm going forward with Medium.com as the primary. So anyway, all right, thanks. I hope this is interesting anyway. I'll see you in the next video.