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MISIA, presentation of the brand

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Published on Oct 22, 2014

Misia was born out of a desire - to unleash, to take a stand, approach the world of decorating in a more personal, intimate way. And above all, the desire to create a brand world, a seductive brand. Uncompromising and boldly modern. A brand that emulates the daring and glamour of the twenties. During an interview, Florence Vermelle, the artistic director of Misia, looks back at the very beginnings of this adventure and reveals the keys to this exploration of design and emancipation from the usual conventions.

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