 Ms. Betty Adyambadera was on Monday, nominated by the Kenya Film Commission Board to the National Clean Content Ambassador docket. Her nomination is a testament to her integrity and commitment to the values posed by the board. In addition, her role includes but not limited to supporting Kenya youth, particularly those in the creative sector, to embrace more values as an integral part of the business development and success. Adressing the media, Kenya Film Commission Board CEO Dr. Ezekil Motu expressed his delight when announcing the appointment. Delighted, immensely delighted to officially unveil our national clean content ambassador and a congratulator for outstanding commission in supporting the youth and the women of Kenya. Ladies and gentlemen, it's my pleasure to present to you the 2020 Kenya Film Classification Board National Clean Content Ambassador Ms. Betty Adyambadera. In our acceptance, a speech Ms. Betty Adyambadera said that she is coming at a time when the society has been robbed of her moral values and promised to be the change that we so much desire. Kenya Film Classification Board for moving expeditiously and courageously to uphold moral values, character and discipline for the benefit of our children and young people by securing collaborative efforts and partnerships with key stakeholders such as the Chimbu Atalanta Adyambadera Foundation. Through this appointment, I aspire to assist the Kenya Film and Classification Board to strengthen relations with content creators and producers, with consumers, young talent to ground them on our national values around clean content. The campaign for clean content in the media and in the film sector as championed by the Kenya Film and Classification Board is in tandem with the ongoing building bridges initiative that has decried the lack of national ethos. The ongoing clean content campaign will not only inscribe its indelible mark in driving us all back to our shared African and national values, but progressively nurture and inspire our young people in the right direction. Young people are at the center of this campaign and our message to them is yes, clean content pays. With guidance from the CEO and the board at large and within my first 100 days as your national clean content ambassador, I will seek to listen and to learn from all stakeholders in the content creation sector, religious education and transportation sectors with parents and caregivers, county governments, security apparatus across the country, and come up with further recommendations for the best response and action plans for win-win outcomes for a new dawn for clean I am unveiling today as the Kenya Film Commission Boards national clean content ambassador as another feathers over shening carp and growing influence as a role model to the youth and women in Kenya globally.