 So for me, creativity is sensitivity in a world where no one is listening. You need intense awareness of the moment, of people, of things that are happening around you, the environment. It's sort of like the opening of the third eye, a heightened sense of consciousness. That's creativity for me. Creativity is about seeing things differently. It's looking at the world from a different point of view, a new lens, your own unique lens. And in the process trying to find a new reality, look at me, I wear a hat at an angle because every day I try to remind myself that I've got to look at the world from a new point of view. That for me is creativity, to look at the world from a new point of view. So I have another way to look at creativity. A plus B is equal to C. That's what I told myself. A is something that we've all seen. B is something we've all seen. But it's the way we bring A and B together. The two seen things to create something unseen is C. That's creativity for me. Like you look at the world and you create new relationships between things. And that's what I've sort of, you know, ever since I left college I said to myself, this is what excites me to take completely unrelated things and see in them a new reality and in that process create something new. So that is creativity for me.