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ad:tech video interview: Rebecca Lieb of the Altimeter Group on the necessity of storytelling

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Published on Apr 6, 2012

Rebecca Lieb, an industry analyst wit the Altimeter Group spoke with Allvoices at ad:tech about how online and offline marketing are converging and why advertisers need to become storytellers.

This video is part of Allvoices' series on ad:tech, the largest digital marketing and technology conferences and expositions. Check out allvoices.com/adtech for more of Allvoices' ad:tech San Francisco event coverage. This series is supported by ad:tech.

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