 Hey there, Chad Bonser here for Ohio University Libraries. Some of my business students are working on analyzing the overall health care market in the nation and also in southeast Ohio. This video shows you how to use MRI to get demographics of people who attend doctors regularly or who attend or who visit specific kinds of doctors as well. So using MRI can get you very, very good detailed information for the national market which you can then apply to your local market by comparing it with like census demographic information, things like that. So this video shows you how to use MRI to get that information. So here you go. So MRI once you get here is a database that requires you to create a login with them. If you try to use your Ohio email address and Ohio password without first registering with them, it won't work. So you want to do that first. So what I'm going to do is actually click on register for free here and that's where you go and create your account. I've already done that so my login is me here and I'll just click login. And it's going to take us to a page here. I encourage you to ignore all the content here except for this one little link to MediaMark Reporter. So we're going to click right there and that's actually going to open a new tab and take us to the actual database where we actually accept their terms of conditions. So we're going to click accept there. It's going to take you to a funny page that looks like this. Generally what you'll do is click on the fall 2011 product and click there and you can see there's all kinds of categories that you can choose from. And what we can do is go in and just search for like, oh, let's just search for doctor. Just for looking at the health care market. Let's click search for doctor here. And so here we have, there is a personal care doctors visit section here and you can see what you find here is demographics for people, for example, let's say for someone who's visited a gastroenterologist in the last 12 months. This gives you demographics of those folks. So what you're going to do is you're actually going to ignore this first column. This is the total adult population. What we're interested in is this column here. So according to this, basically what this says is of the total adult population of 230 million people in the US, 8.9 million of them have visited doctor in the last or the gastroenterologist in the past 12 months, which is 3.9% of the total population. And if you go down, you can see, for example, here is another category here, the age 55 to 64. There are 2 million people age 55 to 64 who visited a gastroenterologist in the last 12 months. That is 22.4% of the total who have visited. So that's between this and your 65 plus. Those are basically your biggest users or folks who visited the gastroenterologist more often. So that makes pretty good sense. Older people are going to probably go to the doctor more often. So you can see this is under the personal care section. So if you want to find other information like that, you can click on new database here and click on 2011 product and then go into the personal care section. Just click there. Then that gives you all kinds of stuff in here where you can see who uses personal care services, for example, who has had LASIK eye surgery, doctor visits. You see there's all kinds of things in here that talk about doctor visits and things like that. So a good way to kind of get general demographic data of folks who have seen doctors more frequently and things like that. So here's your people who visit a doctor six plus times the last 12 months. And we're probably going to be looking at typically your older population there. Now what you can do is basically take this information. This is at a national level and combine it with what you know about your local market via census or other county profiles and things like that. So here we have household income, things like that. So you might be able to notice a pattern in who attends or who visits doctors more frequently based on their household income or even based on whether they have children or not, obviously, or things like that. So age level, things like that. So it might be a good way to kind of better understand the demographics of those people who are going to attend or going to visit doctors more frequently or particular types of doctors, chiropractor, cardiologist, dermatologist, things like that. So a great way to kind of get quick information on your market. You can download this to a spreadsheet so you can have the data in Excel and manipulate it however you want to that way. So that's how you use MRI to better understand the health care market in general. Hopefully this video helped you understand how to use MediaMark reporter to understand general demographics and national trends of your product or service area. Should you need more help, look for the contact link on the business blog. Be glad to help you any way you can. Take care and have a great day.