 use automation. So let's say that we want to save a certain amount every single month in our business or put it away for taxes. We could go through the friction of logging into our bank account every month, searching our income for the month, finding out how much we want to put away, manually transferring it to that account. But as you can see, there's a lot of friction there. What if we just set up an automated rule that says transfer $5,000 a month into my tax account and we settle up once and we never have to look at it again. Oftentimes, we can design a system that will remove all the friction from a task that we need to complete. Now, one of the easiest ways to do this is just hire somebody, put in a good SOP, and then that person is actually taking care of this task for you. And it's removed all the friction of doing this, right? I urge you to put in the hard work of designing the system first. If you have five hours to cut down a tree, spend four and a half hours sharpening that axe, and when you actually go to do the thing, it's just going to be automatic. And then the next tree is going to be even easier.