 How do you turn your audience into buy now customers? Okay, so you got all these people following you and you got people liking your pages and they're subscribing It's all cool, but you're not selling anything if you want to know how to sell to your audience and turn them into real buyers Watch this video. We're gonna start right now Hey, I'm JR Fisher. Welcome to my channel if you're brand new I would appreciate it if you would look down look down there Click that subscribe button down there click that subscribe button so you can become part of the family and Bring the bell next to it there's a little bell right next to it You got to turn on all notifications You'll become part of the VIP family the Fisher family and what do we do with our family? Well, we notify them before everybody else that I did a new video So you'll get early access to all that now I've been selling online since like 2009 so millions of dollars of both physical and digital products They're sold on thousands of websites including Walmart. And how did I get there? Well, I made a lot of mistakes, but I figured out a lot of things that work and on this channel I share with you those things that work so that you can get results fast So have you sold to your audience yet? What have you done? Put your comments below What have you found that works for you or what questions do you have about turning your audiences? Into actual customers put those comments below at the end of this video I'm going to even give you a free course free. Yeah, free 100% free has a value of $97 All you're gonna have to do is click the link and learn no credit card required now Let's figure out and I take all those people and make them buy stuff from us There was a cognitive Psychiatrist named Jerome Burner and he figured out that through stories people were 22 times more likely to remember the facts if you told Them a story. So the number one thing I'm gonna tell you is you got to tell them a story So basically what I'm gonna tell you is we got to get into that storytelling mode That's so so very important today's customers need a story and you got to be the person to give it to them Number one define the customers conflict before storytelling So you've got to kind of figure out what is wrong in their life and how your product can solve it I know I watch YouTube a lot and I see ads for wix.com and every single one of the wix ads is a story It's a guy who said, you know, hey, I didn't know anything about making websites Look at this beautiful website I made or it's some lady who said you hey, I just started my company and I thought I needed a web designer But I didn't I made this beautiful website. Hey, check it out So they're all success stories of people now You've got to figure out what the conflicts are before you can do that because in in those ads people are thinking Wow, it must be really hard to do a website. It must be really difficult. I could never do that and they say in those ads Hey, it's simple and look what a beautiful website. I did and I did this with no experience So what you've got to do is you've got to identify the problems they're having now I know one of the ads I have is for my book I sell which is ways to find products to sell online that are successful and I start off that ad saying Hey, if you've tried to sell products online and you were unsuccessful before it's not your fault And here's why and I get into all the details of the things that can go wrong When you're trying to pick out a product to sell online So I'm actually giving them a story and then I'll also get into some of the products that I've sold online And some of the problems and issues I've had and how these techniques can actually help them Number two is use reciprocity. So what is reciprocity? Basically reciprocity is when you give me something Just out of the blue. I get something for free I I had this reciprocity feeling I feel like I've got to give you something back to make everything equal again So the way we do that is we can do that with downloads. We can do that with free samples We can do that with free trainings with webinars Whatever it is you have you want to give as soon as you give that and you and you got to provide real value too You know, too often I'll see people do a webinar and it's it's a big long webinar of just selling the product It doesn't really give any value to the people So you got to make sure you actually give value if you give somebody a download It could be a very short one It could be eight nine ten steps to do something But it's got to be something they can really use and be really helpful Now if you don't have any of these things, let's say You want to teach people how to become better writers the ten steps are becoming a better writer And you don't have one of those pdfs Google it. It's really that simple and I'm not saying copy somebody else's stuff But google it and look at five or six different people's things on you know steps to Writing better and put together your own pdf that talks about those things all information is out there today People like me who sell courses You could probably find every single thing I teach in my course on the internet, but it's really scattered Okay, it's all over the place. It'd be really difficult to easier to buy my course and just go through all the steps But bottom line is all that information is out there. So use reciprocity Number three build your founding story on an obstacle. I think this is really important Basically it will show your audience that you can overcome an obstacle and everybody has obstacles I'll tell you that when I started my business and I tell the story over and over again because it works But my story is that I started off selling cell phone cases and I lost money and I didn't do well And I couldn't type and I I wasn't technologically advanced and I couldn't do any of these things And I always tell that story over and over again because some people that resonates with they say well Gee, you know, I can't type and you know, I don't know anything about technology Maybe I could do this too and that's exactly why I tell that story to show people and to demonstrate That I had an obstacle, but I overcame it and if you show people that you know These obstacles out there that they think are obstacles that they can overcome That's going to make your story more believable. Now make sure your story is true Okay, don't make up anything that's not true But we all have obstacles and if you talk about those obstacles instead of hiding them Like a lot of people will hide them and say well, I don't want people to think I can't type Well, I'm here to tell you I can't type, you know, the number one use key on my keyboard is the backspace or delete key I know that for sure that button's worn. It's really worn because I'm not good at that But that's okay. I overcame that obstacle and was able to make money online Number four use data to analyze your audience. Now as you get started as you get more and more traffic I would suggest you polling your customers asking them the questions What are the pain points? What are the stumbling blocks that you're coming across right now? Why is it you can't run an ad? What are the was it images? Was it the text? Did you not get clicks? What was it that way you'll know exactly what to do and that's what I did my facebook ads course Which is a great course. I'll put a link below here But in that course I walked through all those things that these obstacles that you're going to run into and how you can overcome So I know my audience and I know the issues they had because I had those issues I ran into the same things. I tried to run ads and I couldn't get results and didn't know what to do And I took all that information and put it in a course so people could look at the course and say Oh, this is what I need to do. I didn't realize I need to do it this way So if you analyze that data and learn your audience, you'll do a lot better Number five your brand story must empathize you've got to realize that people do have problems You can't say hey, you're you're dumb and lazy and that's why you aren't successful That's not going to work out as a matter of fact One of the things I always say is it's not your fault if you haven't succeeded so far and that's very true It's really not your fault because if you don't know how to do something If you're not good at something if nobody's have never taught you before you can't beat yourself up for that You know, I didn't beat myself up in the beginning when I failed at selling cell phone cases because I didn't know anything about it You know, it was just it was just something I wanted to start doing and that led to camping year And that led to survival food and that led to courses and that led to this video that you're watching right now So understand that you got to empathize with your audience out there You got to let them know that you care and you got to let them know it's not their fault Number six is infuse culture into your story. And what do I mean by that? Well, if I'm speaking to the average american and I'm talking to him about making money online I know a few things about these people. Most of these people work 40 hour work weeks They have a family maybe they've got some kids they got the weekend off They're distracted by ball games and golf and movies and all these things And since I know all these things about my audience I can talk about when I'm talking about You know, you need to put in some time to run your edge need to put in time to find products and all that And they say to me, well, I don't have time. You don't understand I work all week long and I only have the weekends off and they tell me the story that I already know I can say to them. No, I do understand that because I was a single dad and I was raising two kids And I was working six to seven days a week and I was working 10 12 hours a day So I do get it But I tell them I changed my culture my culture was that I was watching tv at night So I quit watching tv at night. I had a little bit of time on the weekend So I invested that so the more you know about your audience the more you can infuse culture into your story saying I understand your plight and I get it because mine was the same way But here's how you can change it then you're going to reach your audience much better number seven is i'm going to tell you Realize it takes time. You are not going to start an online business and overnight make a million dollars I guess it's possible. I guess it's possible, but I don't see it very often It took me 24 months to hit a million dollars, which I thought was pretty good, you know And that certainly wasn't all profit either right that was my total sales But the bottom line was it took time and I hear people say all the time with you know Gosh, I just don't want to spend all that time. You know, I don't want to spend six months or a year building my business I want something right now And I understand that and if you want something right now, you know Go buy a thriving business and spend millions of dollars for it and you'll have a thriving business And then I'll get the response. Well, I don't have millions of dollars I'm like exactly and that's why you need to realize it takes time It takes time to do these things It takes time to build an audience to learn how to do ads how to pick products now Can you speed this stuff up? Sure you can you can buy one of my courses right My courses will tell you how to do this much much faster. It'll get you there much quicker But you're going to have to spend money for that. Okay, that's not free except for the free course I'm going to give you to do this video that is for you want to hop in for that That's 97 now you can get for free But bottom line is understand this takes time And if you're saying to yourself, well, I don't want to spend six months or 12 months to do all this I just don't want to do it. I'm going to tell you that that time is going to pass anyhow Six months is going to pass a year is going to pass And if you do nothing, you're going to be in the same spot you are right now So why not go ahead and invest the time and number eight is realize It takes hard work. It's not just time It's not just sitting behind your computer researching and researching and researching It's actually sitting by your computer Researching and researching and working and working and researching and researching and working and working You actually have to put in the effort a lot of people, you know When I say what have you done to build your business? They'll tell me about the courses they took They'll tell me about the books they've read. They'll tell me about the blogs they went through But they didn't do any actual work. You see research is not really work research is gaining information So you can actually go do some work So if you tell me you built 10 sales pages and you ran 20 ads and you built four websites I'm going to say now that's work. You know, you did something But you actually have to work because research is not work Now let's take a quick look at one of the areas That you can use to build your business and that would be youtube Okay, and let me give you some statistics on that right now The total number of monthly active youtube subscribers is two billion people Now that's a lot of folks the total number of daily active youtube users This is unreal is 30 million people are actively using youtube on a daily basis They are now up to 300,000 youtube tv paying subscribers, which is crazy The number of videos shared to date on youtube is five billion videos That's a lot of videos the number of users creating content shared to date Is 50 million creators. That's insane. The average viewing session is 40 minutes That's up 50 percent year over year and it's also a higher number than watching tv The number of videos watched per day five billion five billion videos are watched per day And the number of mobile youtube views per day is one billion plus And check this out the number of videos uploaded per minute is 500 hours. That is crazy So as you can see they put a lot of time into youtube and that's a great resource for you But bottom line building a business online is not easy Now the cool thing is it can be incredibly profitable We've done millions and millions of dollars of sales online both digital and physical And it's all because of hard work. It's not because I went into it with a lot of knowledge Though I do have more knowledge now. I'm proud of that. I still can't type I've worked on that but I'm I'm pretty much going to give up on that I'm going to use two fingers of one hand three or another That's just the way it is. Okay. That's not one of my talents is not typing However, I was able to make money. So if you can't type maybe that's the secret to making money on youtube I don't know check it out. Hey, thanks so much for watching this video I really appreciate do me a favor give me a comment below When something you found useful in this video or if you didn't like something tell me that below I don't mind give me a thumbs up or a thumbs down as long as I get some reaction from you I would really really appreciate that and if you haven't subscribed so far Please do so hit that subscribe button below there and Bring that bell you got to ring the bell. Why because you'll become part of a Fisher family You want that you need that in your life. You'll be a VIP I can send you emails before anybody else even knows about these videos. You're going to know about it That's pretty cool stuff. Thanks for watching this video. Don't forget to grab that course down there It's a free e-commerce course worth 97 dollars. You can click and learn don't need any credit cards I'll see you in the next video Hey, thanks for watching my video. Don't forget to subscribe to my channel And click that little bell right there so you can be notified every time I do a new video Also, click on one of those videos there. Keep watching on my channel