 Live on the ground from Galvanize, San Francisco. It's theCUBE covering Amplify Women's Pitch Night. Now, here's Jeff Frick. Hey, welcome back everybody. Jeff Frick here with theCUBE. We're at Galvanize in downtown San Francisco for the Girls in Tech Amplify event. It's Women's Pitch Night. So there's 10 companies founded by women pitching to try to get some money. I think there's $10,000 being awarded tonight and also some venture capitalists in the crowd maybe can make a more significant investment. So we're excited to be here because this is where innovation happens. This is the roots of Silicon Valley. People get an idea, they bring it to fruition, get a few bones to build a company. So our next guest is Laura Malcolm. Welcome Laura. She is the founder of Give in Kind. So my little notes here say, changing the way we give support. So give us a little bit more about giving kind. Yeah, absolutely. So we started giving kind after experiencing a significant personal loss in our life. And we found that the ways that were available out there to coordinate help, especially when you are far away from the person that's needing help, aren't great. So there's options out there to set up meal calendars to give help, to send money. But all of these are really single solution platforms. And we thought, yeah, there has to be a better way for people to be able to help when they're far away to meet all of these needs that people have during one of these times of need. So we built Give in Kind to be the one place to update your family, to manage needs, to find the right thing to send during a time of need, to read articles, to find the right thing to say during a time of need. They're really a one-stop shop for giving support, making it much easier to give that support from anywhere when it's needed. So how do you market something like that? Because obviously, like you said, you had a tragedy it wasn't planned for. It's not like you're saving your money for something that you want. How do you get the word out to people that want to take advantage? Because like you said, when something happens bad to someone that you know, oftentimes you want to do something but you just don't know what to do. How to do, where to do. So there must be a huge need. It is. So we're focused right now on brand awareness because like you said, we're a timely service. People need to know about us at the moment it happens so that they can set up one of these calendars for somebody else. So we've been focused on working with influencers and bloggers. We've had a couple influencers not paid who've jumped on our content and shared it out to their followers. Over five million people so far it's been shared with a couple of really awesome influencers sharing our posts to try and build that awareness. What we're focused on then is working with healthcare organizations, getting in with discharge coordinator social workers making sure they know about all the tools because what we really do is alleviate some pain points for families who are trying to coordinate say when someone's in the hospital, right? You start a cancer treatment and you've fallen or broken your leg. You have an elderly grandparent who needs support and you have all these families going, okay, well who's going to make sure they, their dog gets walked and who's going to make sure and, you know, on that note, we have doctors pointing out that they check elderly people out of the hospital against medical advice because there's no one there to walk their dog. So we're trying to create this awareness that like, hey, if everybody jumps in and not only jumps in and offers to walk the dog but is made aware of all of the services that are available using something like, you know, Rover or Wag or some where you can send a dog sitter to someone to try and help meet those needs. So what are the, what are the kind of the, the top level applications, food, walking dog that are kind of the things everyone thinks about and what are some of the ones that people, people don't really think about but that are really important to the people in need? Right, so we, when our user survey said, well what's interesting is first of all what our user survey find is that what people tend to do in these times of needs is why something like GoFundMe has gotten so popular. Send money, right? Start a fund, send money. But that's not actually the thing that people most often want to send or receive during a time of need. What do they want? They want house cleaners. They want somebody to send them a gift of cleanify to pull up on their app and have a house cleaner come to their house. They need help with childcare, dog walking, groceries. So again, we're trying to tie into all of these on-demand services that make it so easy to say, I'll help you meet those needs. I'm gonna send you a gift certificate for Instacart or Amazon Prime to make sure you can get those groceries at your door. So great opportunity to leverage kind of an API economy where you're really a network to pull in all these other services. Exactly. But the part you talked about before we turned on the cameras too was then there's the content aspect because there's the commerce part of it but then there's really the content and people need this content around this community of this very particular situation that they're in. There is, but we've actually tied that back into commerce as well because what we found is there was there's great content out on the web today, right? 21 things to do for your friend who has cancer. What's missing from that is none of it's actionable. So then you find this list and then you have to go look on Amazon like, oh, I'm gonna find this thing that I'm supposed to do for my friend. What we've done is taken all those articles written by experts and doctors and psychologists and the people that have been there and we've done integrated shopping with all of it. So you read the list of things, 14 ways to help out a family whose kid is in the hospital long-term. It's one of our most popular articles and within it are all of these curated and suggested items so you can actually just send them from right there within the platform. Right, so a little history on the company. Talk about you found it because of a personal situation. How long have you been at it? How many people are you? Have you raised any money? Kind of worry you on the growth of the company. So we came up with the idea. I am co-founded with my husband. I don't want, you know, I know that sometimes can be a big no-no but I have to say we bring totally different skillsets to the table here. Take separate lunches after you're working together all day. After the loss of our child three years ago we actually got the gumption to go ahead and start this. In April we began working with our team and we hired a team based out of Thailand and we actually packed up our toddler and headed to Thailand and worked in-house with them for three months to build our initial prototype. We've spent the last few months getting ready to launch our public beta which we launched a month ago. Response has been awesome. We said, hey, we're gonna go out, we're gonna spend a thousand bucks, we're gonna drive 10,000 visits to the site and do some testing and see what the response is. Instead, we spent $250 because no, we haven't raised any money because actually tonight was my first time ever pitching this. And we brought 33,000 users to the site and been using all of those findings to drive how we're gonna start doing our SEM campaigns and start spending some money bringing in users. And the revenue model. Affiliate e-commerce. So what's interesting about that is we have thousands of curated products on the site. You know, Affiliate e-commerce has been around for a long time. I actually started working in Affiliate e-commerce 10 years ago, left that space. But I realized it was actually what we were sitting after this loss that we'd had. And I looked around the room and there was all of these flowers and all of these meals were showing up. And I don't know who thinks about this when they're like in the throes of grief. But I looked at my husband and I said, do you know what the affiliate share is on Floral? Do you know how much, if we had provided everyone the links to send us flowers through, how much money we would have made? And I literally sat there with my notebook and figured out that our affiliate value from all of the gifts and flowers and meals that people sent was over $500 just in revenue share from what had been shown up at our door after our child passed away. So we've taken that and we are now expanding it and looking at what the needs really are are not just the sending of flowers and things, but they are these on-demand services. Well, those services and subscription-based businesses have even higher revenue shares. So for example, we're in a program with a home chef, send a meal kit, right? When your friend is injured or just got a divorce or undergoing cancer treatment, has a new baby, somebody sent a meal kit to someone last week, ordered a $60 gift, given kind makes $18 off of that. So the revenue shares on those services are even higher and why we're really focused on moving towards those types of services. Right, and now there's so many of them that are available. So many, in every geo, in different programs and they're all wanting to break in too. So as we're bringing users in and really able to say, hey, we're going to drive a lot of users, we're going to be able to approach those partnerships more strategically than maybe just the people who've already, who've thought about affiliate. A lot of my background is actually in local listings, internet yellow pages space. So I've been working with small and medium-sized businesses on how they bring customers in and the service area businesses have struggled with that traditionally as compared to brick and mortar. So I see an opportunity there as a new marketing channel for them through given kind. All right, Laura, we'll give you the final say, where should people go to learn more? Givenkind.com. There we go, givenkind.com. Well, super, well, good luck to you. Good luck tonight. Thank you. Hopefully get some money or computers or whatever they're giving away downstairs. Thank you. All right, Laura, Malcolm, Jeff, Rick, you're watching theCUBE. Thanks for watching.