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The Long Neck Versus the Long Tail

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Published on Oct 2, 2014

Speaker: Gerry McGovern

Why the tiny tasks in the Long Tail get in the way of the top tasks of
the Long Neck—and what to do about it. All websites are made up of a
series of customer tasks. Some—the top tasks—are much more important
than others—the tiny tasks. Unfortunately, many organizations spend
more of their time on the tiny tasks than on the top tasks. This talk
will give you a way to prove that the top tasks are where the majority
of the focus and attention should be.

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