Loading...

ALS: I've already died

7,309 views

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Oct 14, 2013

Amyotrophic lateral sclerosis, ALS in short, is a disease of the nerve cells in the brain and spinal cord that control voluntary muscle movements, also known as Lou Gehrig's disease.

The client ALS Foundation Netherlands had no advertising budget and runs on free space donated to it. The volunteer participants who suffer from the disease were filmed and photographed by the agency and their ads released after they succumb to their illness.

Loading...

When autoplay is enabled, a suggested video will automatically play next.

Up next


to add this to Watch Later

Add to

Loading playlists...