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The Vauxhall Viva | #ThisGranCan

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Published on Aug 28, 2015

To celebrate the launch of the new-VIVA, Vauxhall compared the lives of the over 50s of today with the over 50s of yester-year. How has life changed since the first Vauxhall VIVA rolled off the production line over 50 years ago?

The research revealed that older generations are now adopting a ‘This Gran Can’ attitude in later life, taking on stereotypes and enjoying more freedom than those in the 1950s and 60s.

VAUXHALL VIVA'S "THIS GRAN CAN" TOP 10 LIST

Signing up to social media
Dipping into ‘life savings’ for treats
Flirting with someone younger
Going to music festivals
Going on a girls/lads holiday
Going on a road trip
Taking up a new sport
Getting a tattoo
Hitting karaoke bars
Signing-up to online dating

For more information on the Vauxhall Viva visit: www.vauxhall.co.uk/viva

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