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Published on Aug 28, 2015
To celebrate the launch of the new-VIVA, Vauxhall compared the lives of the over 50s of today with the over 50s of yester-year. How has life changed since the first Vauxhall VIVA rolled off the production line over 50 years ago?
The research revealed that older generations are now adopting a ‘This Gran Can’ attitude in later life, taking on stereotypes and enjoying more freedom than those in the 1950s and 60s.
VAUXHALL VIVA'S "THIS GRAN CAN" TOP 10 LIST
Signing up to social media Dipping into ‘life savings’ for treats Flirting with someone younger Going to music festivals Going on a girls/lads holiday Going on a road trip Taking up a new sport Getting a tattoo Hitting karaoke bars Signing-up to online dating
For more information on the Vauxhall Viva visit: www.vauxhall.co.uk/viva