 Happy Thursday everyone. I'm Jason the Duke from Evil Genius Leadership Consultants This is the Geeks are sexy show fourth Thursday of the month where we take over from Michelle Davis We talk about how to be successful in business and leadership here in Las Vegas and beyond before we get started with our first guest I want to mention our sponsor 5 a.m. Global They've been nice enough to sponsor this segment with KCJ today and 5 a.m. Global is a full-service PR and marketing firm run by our good friend Sean Willis who's been on the show a few times They will take care of your PR your news releases your media buys if you need help with your social media They'll take care of that and one of the things that they are really great at at 5 a.m. Global is they put on these incredible incredible events And do all this event management so they will book your speakers they will find your event space They'll do all the stuff you need So if you're looking to have an event see Sean Willis and our team at 5 a.m. Global But now we're going to talk to our first guest KCJ of KCJ photo you are a true Las Vegas local born and raised here Not born not born born in San Diego. Look at those five though. I Already after a bad start everybody After a bad start, okay, but you've been a photographer for a number of years now and You've recently shifted what you've been doing when we first met a year year and a half ago You were doing you were doing things a little bit differently and that's what we're here to have you talk about today It's time to catch up. It's time to see what you're up to welcome back to the show KC. Thanks for being here All right, so tell us what have you been up to with your business since we last talked Before when I was on the show, I was mostly focusing on boudoir photography with women So building up confidence from the foundation up so that they can take that into all the other areas of their life I have now just kind of expanded that and made the umbrella really helping women in both their boardroom and their bedroom Okay, so I am offering a subscription based photography service for women-owned businesses That need to really get out in front of the camera so that they can get their ideal client by sharing their stories Sharing their why and really honing in on what they can so they can get More business from the web and social media So one of the things we found in the last five or six years subscription based services are really a great way to bring Revenue into your company, but I've never heard of anyone doing this with photography How are you running a subscription based photography service? Tell it tell it tell our viewers how it works because I'm sure they're going to be interested Well, there's two different types of plans because the two businesses that I service are really Businesses that have either products or services or I service a lot of people who are speakers People who run events things like that so with the speakers and event planners and things like that There's actually a retainer type of service So they have a certain number of hours every 90 days where they can utilize my services to Capture them in the moment with speaking engaging retreats anything like that Okay, so then they have that as well as social media Planning on planning so I help them actually help auto schedule out their posts on Instagram because I was handing over photos nobody was utilizing them and I really think that there was a Lack of helping them have the tools they really need to succeed with all the photos we're giving them I said nothing is worse than when you're a creative type and you do some what you feel like it's some great work for people And then they don't use it. So so help bridge that gap. So and then the second thing or the photography service was Every 90 days for the other types of businesses the more traditional types of businesses We do a storytelling called see what their goals are for the quarter and what they really need to focus on for the 90 days And I schedule an entire day shoot to get them 90 days of content in one day so that they can have a mass and then start planning Okay, great. So how did you go from what you were doing to doing this? What was the what was the thought process? What was the decision-making process? How did you get there? Sometimes the universe just beats you and beats you and beats you until you start listening And it's funny because I have so many friends who are in business like I am and they all kept coming to me like Oh, you know, it's so hard to figure out what to post on social media It's so hard to have you know consistent photos all this stuff and they kept telling me their pain points and the whole time I was going yeah, I feel you. I'm in the same boat blah blah blah blah one day. I was like wait a minute I can fix that. I would love to help with that So then I kind of just expanded my reach and realized that if I make it easier on them and me It'll be mutually beneficial. So okay now. Let's talk about some of those pain points I want to dig into that a little bit What were some of the pain points that your friends were having that you realized you could help with? Because I'm betting some of our viewers are having the same pain points and having thought of how you might be able to help them One of the biggest ones is not knowing how to tell their story online to reach their ideal client and not knowing how to be Authentic and not knowing what stories to tell to create value in their audiences and evoke emotions So one thing I really bring to the table with that is the storytelling aspect I am the creative aspect So it's really easy for me to help them tell that side of their story and help be creative with it So that I can help them get their message out through pictures so that it's visual Because people really retain the message when they see it visually versus if they just hear it or see it written on a piece of paper so Helping them do that as well as be more consistent with their posts because so many algorithms of social media platforms Really value consistency By giving them a ton of imagery and planned out stories and value messages We can have them actually auto scheduled so that they can just respond and do the engagement instead of having to remember Oh, no I didn't post today because you'll immediately get dropped back down at the rankings for the algorithm So if you can start to be really consistent, you'll start to see the ROI form over time because just like with website SEO It's a long game So when you're doing marketing and trying to get your story out and create an audience and a following online You really have to put the work in and be consistent So I really help them lay that foundation and help get comfortable in front of the camera because most people are not But all of us want to do business with people we know like and trust absolutely So helping them tell their story and get out in front of that camera is what I help with So now you have this retainer service the subscription based service But you're still doing these all-inclusive experiences For especially your women clients right whether that is the boudoir photography on the personal side or for business women on The on the business side. So tell us about these all-inclusive experiences how you set them up How they're working out that kind of thing So I love all-inclusive because it really just means that you're hitting the easy button You know, it's for people who really are just sick of doing everything themselves And they want somebody to help fix it and I take care of everything from start to finish So okay on the boudoir aspect or on the boudoir end where it would be more of the fitman and empowerment Confidence fierce sexy fit photos and I include wardrobe styling hair and makeup helping them source a hotel room or whatever Location they want to do so it really takes all of the work out of their hands They literally just have to show up with a clean face and clean hair. Okay on the business as aspect I know so many people who do not know how to create story don't know what they want to say So that's why we do that storytelling call as well as on the back end I help them auto-schedule out their posts on a platform like that so that they can just Come to me. We help tell their story I help them auto-schedule it and it kind of auto does everything for them So all-inclusive in being you come to me and we can help get you in front of your right client So what you'll do is you'll you'll sit down you'll talk about what what are you all about? What is the story you want to tell then you'll kind of storyboard that out a little bit This is this is the this is what you want to convey on Monday This is what you want to convey on Tuesday, and then you'll go take the photos and you'll do that for the whole month Quarter for the whole quarter So you'll do 90 you'll probably do a lot more than 90 photos But you'll do you'll do 90 photos that you plan on using and how long does that take when you do that usually about three To four hours and in that storytelling call We really focus on what locations we're gonna be shooting what props we need and we need to incorporate any other people into that And okay accessories and outfits and if there needs to be any change of like hair makeup anything like that So we coordinate that all first and then I send them all those notes from that call so that they can have that list So that we can really have that storyboard about when we get to the shoot very cool. So your business has grown Since the last time we had you in the show. How have you grown and learned since the last time we saw you here? I believe that I have grown exponentially which I'm really happy to report because sometimes when you don't look back you don't celebrate those wins and all of that learning and It's really nice to kind of be in this spot again because I can go back to where I was before and I really think that I've grown and learned in the aspect that having a base of Steady income in my business. It's it made me so much more Solidified and comfortable in my own make a lot more calm right because I know that there's money coming in So that I can give more time to my creative aspects my philanthropic efforts as well as really pay attention and give the best Treatments of my clients because I'm not freaking out not knowing where I'm going to get my next client from standing All right. Well, we're just about out of time before we go Tell the audience how they can get a hold of you and they can either get signed up for your subscription service Or you're all inclusive experience. Um kzjadphoto.com C A S E Y J A D E P H O T O dot com You can also download my free e-book on instant confidence boosters If you guys are just kind of getting off there on the wrong side of the bed and want something to pep your step up You can download that for free on my website as well as instagram is kzjadphoto pretty much everything And you don't you don't need to spell it again because I will type it up in the show now So you don't need to do any spelling on this show. Yeah, you never know. All right. Well, thank you for watching us Hang in there We're going to be back with charisa more from down syndrome organization of southern nevada. Stay right here