 I guess today folks is Anthony both Anthony is a professional photographer video photographer His website is a b3 visuals and this and what Anthony does. He's also an FAA certified drone pilot And what Anthony does each and every day a bottom line affects all of us right across the country Anthony welcome to TFNN Hi, it's how are you doing? I'm doing great man. I'm doing great. So I'm on your website here Bottom line is that I see we do area of area of photography real estate weddings Commercials photography. Let's talk a little real estate first Yeah, so when you're doing you know in folks the website is a b3 visuals so Talk to me about inside the real estate business when you're doing photography what the difference is for the person selling their house on the other side What the difference is compared to what? Compared to not having photography. Oh, man. It's night and day Well, one thing that I've noticed so we're in this crazy market right now, right? Where everything's selling in 24 hours everything's going under contract real fast Yeah, I've heard a lot of realtors have been getting like skimpy on their photography because they think it's just gonna sell anyway Okay, but what what hiring me does in this particular market is people have the confidence to buy a home Without even stepping foot in it. So you got someone from New York buying a house in Florida. Yes, saying. Oh, I don't even need to come and see it I already saw it and I Let's let's just go with it because the photos and video explained at all. Yeah, that's pretty cool So here talk to me about it. I was as I'm going through the site folks, okay He has talked me about it was pretty cool how you do visual furniture and all this, right? So what you see you take the house and you can put furniture inside it, right? I Can't hear anything. They can't hear anything. Okay. Oh wait now. Here you go. Okay, cool man So let me ask you the when I was going through your site I thought it was really intriguing and I've seen this before I mean because I'm a home builder So I sell a lot of houses and I and I know how important Not only the photography is For present but for future also. I mean the bottom line is that anyone that is in this business They people want to see your work But when you're placing furniture and this is no matter where you are in the country folks, okay? When you see this this is pretty cool how this works out So you don't have to spend the amount of money to stage a house Talk to me about how you do a virtual staging because I think that's what you're talking about, you know No matter where we are, right? I could put a house up here. You could virtually stage it for me Someone's up in New York. They look at it say here. I like that right right and when you when you're virtually staging it how They I mean, it's very inexpensive. Have you is there a big market for that? Yeah, the market is pretty good for it when people understand the the value in it because sometimes people It helps you gauge the size of a room, you know, so people can can sometimes people can't even picture their own couch in a new house Yes Putting some furniture in there for them helps them Be able to gauge it and also like it'll let them know if they're gonna be able to fit in that home Yeah, I know I can see that because that there's no doubt that what you just brought up there between the couch and Then the bed what happens a lot folks is that is that in the master? The beds are really important particularly Anthony, you know like if you get two windows on each side If they always want to know can they can the bed fit in between the windows, right? You know I'm saying that without blocking that window so so talk to me about the aspect of I know you're an FAA Certified drone pilot, right? Right. So is that a business? You know, I know three or four years ago when this first started that was that was like a big deal What is the biggest part of the business right now? I know because you're into a couple different parts, but what is what is the biggest part? Oh, we really see the most traction Well simple interior next year photography is the volume, right, right? That's turn and burn work where the video work which includes drone Is where the is where the money's at Just because it's more labor-intensive, but the engagement is so effective it puts realtors above and beyond their competition Yes, right, and what is something like that cost? So let's say that you know, you get You're in St. Pete. Let's say that you know, I have something in Palmetto Park You know what I mean? I want to show that okay, you're 20 blocks from the Vanuay your 40 blocks from the beach What would you show there in order to basically have me try to sell a house? Look, let's just go off of I say an average house is about 25 2200 square feet if we're going with that yes I would say expect to do a video with you speaking to the camera with a narrative and then all of it about all The attractions not not just the selling points of the home Okay, but the lifestyle that comes along with it and then I would go out and capture video of all of those things and incorporate them into your video to Show a visual of it while you're speaking about it so people can really understand it Pretty cool, man. And so how long you've been doing this? Start of video in 2007. I've been doing real estate since about 2015 now Yeah, so you're in at the right time now and when we're looking at I I'm on your website here. So HD our photography What exactly is HDR? So I have a business philosophy. There's there's a lot of photographers who use lighting for their photography. Okay, that's great I'm not taking away from those type of photographers. Yeah, but my philosophy on it is that? Adding lighting changes the way that the light actually sits in the home Okay, and I think that makes the photos look different than what the house looks like which makes the sale for the realtor harder once the Potential buyers get there. So HDR photography is called stands for high dynamic range and what that does I take three images I take a really dark one to get the proper exposure outside the windows I take a really light one bright one to get the details in the shadows of the room And then they take like a neutral one and then I blend all three photos together to get high detail for both shadows Highlights and across the board. So that way you get the best image possible Man, that's pretty cool. Yeah, and that way the home. That's what the house looks like when you're standing in any of those rooms That's what the light actually looks like which is a huge selling point. No, it's not only huge I've learned a lot more about light and I understand what you're saying when it happens with light folks It depends what's next to light as to what color it is, right? I mean where it's pretty wild how this thing holds this whole thing shakes out. Yeah, you know, there's no doubt Well, listen, man, it's a pleasure having you on I'm you know, it's a wild my photographer right now is on vacation for three months. So I'm gonna be giving you a call Your prices are great there that they are fabulous prices, man I mean, there's no doubt and folks if you've never had a house that done Trust me when you get a professional photographer like Anthony and I'm not pushing him just because I have Anthony on I See it makes a huge difference, man. I mean, it's night and day. It's absolutely night and day I and I love the idea that you do on the HDR so that when the person comes You're not trying to you sell on the real thing which makes a huge difference, man Yeah, the realtor is the one paying me. So I want to make their job as easy as possible Yeah, you gotta love it. Well, listen, man, it's a pleasure appreciate the education look forward to having you on again the website folks is a B3 visuals if you happen to be in the Tampa Clearwater St. Pete area bottom line check it out Anthony Thanks so much. You have a great one the safe one. Thank you so much