 These are the brands that are officially in for Super Bowl 58. Bet, MGM, Mountain Dew, Open Door, and Starry are all advertising the big game for the first time this year. Coors Light and FanDuel are making back-to-back appearances. Last Super Bowl, I missed the FanDuel kick of Destiny. The kick is up! It's nobody missed it! Elmont is returning for its fourth straight Super Bowl, while Squarespace is making an even 10. BMW is returning after setting out last year's game. Rhesus is back for the first time since 2020. What brands are you most excited to see? We'll be keeping you updated with all things ad related as we get closer to the big game. Because here at Adweek, these ads are literally our Super Bowl.