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Uploaded on Oct 2, 2010
This example comes from a study by Simons, Franconeri, & Reimer (2000). Try to find what's changing in this video. Only one thing changes in the video, but most people don't spot it on the first try. It is an example of change blindness. You can learn more at www.theinvisiblegorilla.com or from www.dansimons.com