 I think what you guys looking for next big star in advertising world in all the mediums I think it's very good initiative I think the future is young future is millennials and selecting this 30 people is not easy I can see the 20 30 judges working so many hours and there's so much argue and fight you know this amazing thing like this people insecure as many of these people what young age what they're doing it so I think this is a great thing very tough judging I'm sure we have the 30 people are going to be celibate this day and because a big big award and they're going to be say all their life going to be have this with them so I'm really impressed with the quality of people and quality of ideas