 Pam crispent kite lemon Honda weza niw cu Accent Outro Uza kiki ka kukwenDo crisp Nينi, uza kariz Comunite majami Hori nomu Juwa invest � available Isubukhuti kryn And niqochwe U struggled So, Kusenti, let's look at the marketing strategy. So what are a couple of marketing strategies that has worked on the immediate focus media? We have other several partners who are experts in that field. It's good to get people who are based in the area that you are not in. So we have partners who are doing digital marketing for us. And I think they would be in the best position to answer that because they know how they do the magic. And they should come to publish it Tuesday next time. Yeah, sure. Okay, so as the country resumed, we are just getting to just leave the new norm after COVID-19 and we have COVID-19. What is the, do you guys have a business plan and strategy to just increase on your income? Yeah, sure, sure. It comes to the business. We met with Kusenti. We discovered that people want to learn how to pray instruments, how to do the vocal trainings and all these. So we are coming up with a school that will be doing the music part of it and the field part of it. And so we are, as we are going to sign artists but the potential ones. And again, we are going to raise talents that are invisible there outside. Anybody who is talented, we are going to be seeking them and raising some talents. And as well, we are aiming higher to a point that we are going to do some international projects with various artists from the outside country. All right. Yeah. Okay, for Kusenti, have you been in a situation where a person approaches you and they feel like they are very talented, they are artists, maybe even content creators and they have these particular ideas, scripts, maybe they have done a couple of projects but they have not buzzed in their entertainment set. Are you honest to them and actually tell them that actually from where I am seated you need to put in more work or how do you handle that particular situation? Number one, I tell them if there is room for girls, you know you can just tell them you are bad. Some people go home and feel bad and they quit. You tell them, okay, you have a very good thing going on here but you need to grow from this point to this point and this point for you to get to where you want to go right now. Where you are in your head, you are not there yet. So these are the steps that you need to take and I will show you the steps. I will not just tell you, you just go do this. I will show you, I will give you tutorials, I will give you someone who is good at it. If I can do it, I will do it for you. Yeah. Okay. And how can content creators ensure that they fully monetize in their spaces? Just about just what you do that is? They have, they have adverts. They have adverts. They have, some of them are MCs. So there are many ways, they have many loopholes of making money for them as well as they are making money almost of getting opportunity because when they are going to do that show, I'll be doing the camera work and all that, I'll be doing the coverage. So but more so, we are not that much into the influencers only. We do artist videos, music videos for artists. I remember we are the one who changed the the norms of the vernacular artists doing shodishodi videos. Yeah. We did one video for one guy. Oh, it's the name of the artist? I just say that I did for Samiddo. Ah. Yeah. And we check the whole thing. The whole concept or the perception. When we check on their videos, they are doing quality videos. So how do you guys come up with your rating cards for projects? What do you look at? What are the major things that you look out for? It depends with the script. And then it depends again with the client. Na client na fika bei. Na mingine lazima, we check on the strategies on which he's aiming at. So most of it, most of it's about the script. Budget comes out of the script. Okay. So Kasendi, I'd like you to describe the whole process. Not briefly, the whole process. When an artist comes to you and asks for an audio production, what is the most important thing, the kind of conversation that you have with that particular artist? Number one, we have different artists. We have an artist who has a song and a melody. That one is very easy. What's the difference? An artist who has a song already and a melody, it's easier for me to make a beat. There's an artist who will tell you, make me this kind of a beat. I need this type of a sound. And then they will go right. Then there's an artist, he's a very good artist. They don't know how to write. They don't know how, they don't have melodies. So we get someone to write for them if we can write for them. Then after that is done, then we get in the beat making process, song arrangement, recording, mixing and mastery. What a couple of financial lessons that you have learned along, through four years down the road? More than 12 years. Yes, 12 years. 12 years. And for the unlimited focus media, that's what I'm looking at. The company that both of you own. For every creative is good to monetize your art. It's good to protect whatever you've created. No one can pay you enough for whatever you've created. So the lesson that we've learned is you have to protect your creation. Yes, and now where we are at this age, it's very possible and it's very easy and you can do that globally. What a couple of achievements the company has experienced? At least now we have fully equipped studios. We have the equipment that we needed. We have trained the guys who are in the office from the reception to the audio producers, to the camera man and all that. So on the marketing side as well, we have guys who are doing it well. So we don't go for that. You guys will agree with me when it comes to owning tools of production. They are quite very expensive. How did you guys hack that particular situation? For Cassanti production, when you really need something really bad, you save, you save like you really, really save and make sure you get what you want. Yes, even if it's not what you want, you can afford at that particular time get the tools that you work for you. The advantage of this generation is that there are so many companies producing good quality equipment and tools that we can use and give the best for any type of client. A couple of the current couple of challenges that you're actually facing? There are those clients who are like, they bring your project, they tell you, I want to do like that one of these Nigerian artists. In details? Yes, I want that quality. But when you bring in the budget, it's because it's not for me. So you like it? For real? Can you want that whiz kid video? Video? Yeah, that is one of the challenges. The second one is that for the film production, we have not been in a position to have the ratings of being paid. One of the videos is being paid at least for the audio. When they are doing the monetization and how the producer can be paid for the video directors, you can only pitch a video and come to talk about the performance. And that's it? That's it. Okay. Yeah. Are there any future changes that are going to be taken just to fix that situation whereby in the future, even after production, you can actually still monetize for me? Yeah, that's right. Some of the directors and some of my friends, what directors, we have come up with the strategies where we are approaching the corporate guys to see whether we can have some something to be done. Any new projects coming up? Yes. That's where you actually, you know, couple mention of them. Very big project coming up. We have a song together. I have my own songs. We have our own songs. He directed even my songs. I directed his songs as well. I think that's an advantage part of it. Having like a bit of both worlds in one place and you being friends also. So what does the future look like for the future? For the unlimited focus media? Yeah, as well he has his own dreams. Atuja, there is no way that I can say that he is limited in doing his own things and as well I'm not limited in doing my things. They are those projects which comes and I do it on my side. They are those projects we do as partners. So we are not limited. And so they are those dreams that I want to reach into because I want to do it in awards to appreciate artists who are working hard. We also need to do like we are aiming when I'm talking about the academy we want to raise and nurture talents because back then when we were growing up if there was no one like him to nurture me a bit maybe it would have nothing here. So we want to give back to the society that would be the biggest achievement we will have. I like that. I like that vision. Akasanti just to wind up what you take on the current music entertainment in Kenya currently? I would say first we are very extremely blessed with amazing talents, amazing producers, amazing directors, amazing artists. I think we are in a good place because fans are listening to our music just to get your content out there and for new artists make sure you monetize your creation. Yeah, just make sure you monetize your creation. Get people who will understand your vision like for us me and Steven we understand the artist situation what they go through we do video so we know what they go through so when they come here you know okay we understand your situation this is what is going to happen but the music scene in Kenya in Kenya is doing very very well. And speaking about you understanding the artist situation you guys have been mentioning that you are actually musicians and this is the collaboration that you guys did on the screen now? Yeah, yeah. Was anymore the song? Should testimony. I went on to see it launched this year but it was sleeping in the studio for like three years. Why? Why three years? That's a long time. We are waiting for its time. We have a very big backlog. You know this is something some things you don't have to hurry. You just you just do good content then plan for the releases. The right time to actually release. This song is new to the person who will hear it today. Okay, okay, all right. All right. Beto it made a huge collabo coming up possibly this month. Yeah. How do you balance it? The business side of this which is you being behind the camera with the production and also out of production you being an artist where do you even get time to write your music? What I can say myself is the reason is to run my film dialect because I started as a musician and that is what pushed me to become a director. The reason I'm a director it's because I want to be creative in my own writings and in my own music. So I just want to work so hard get the creatives and do it on my own. Even if today there are no clients I will do it for myself. Yeah. What about you? It comes naturally. Music. So music and business music gives you the platform to do business and if you take music as a business you can actually make something out of out of the music you make. So it all starts from the love, the passion. Yes. Then everything just falls into place. Yes. Thank you guys for creating time to be with us and talking about matters pertaining the entertainment service industry. So how can guys reach out to you if they have future projects and they would love to work with you? Yes, you can use camera one. Oh okay. You can get as Kasenti at Kasenti CAHC ENTI on all platforms. You can get at Steven Sun or Unlimited Film Unlimited just unlimited focus. So either of us whoever you get first you get everyone. You guys offer training? Yes. Yes. All right. So guys can reach out for if they need training video audio production. Yes. Hence the school and everything. All right. Thank you guys for creating time to be with us today. Thank you. All right. That's all we had for you right in this particular session when you're looking at entertainment service industry. Make sure you stay tuned because we have more right here on why in the morning.