GUESS Accessories - Spring 2012 Campaign





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Published on Feb 23, 2012

The GUESS Accessories Spring 2012 advertising campaign incorporates bold colors, lively prints, and modern styles to put a fresh spin on the old-Hollywood glamour that has ceased to remain a "thing of the past" for GUESS girls around the world. Paul Marciano, Chief Executive Officer and Creative Director of GUESS?, Inc. alongside photographer Ralf Pulmanns, who also shot the Holiday 2011 accessories advertising campaign, guided the shoot which features models Sandrah Hellberg, Goncalo Teixeira, and Alicia Rountree inviting the audience into one of the most glamorous decades in the twentieth century.

The campaign, which was shot in studio in LA, evokes thoughts of a retro roadside motel taken by storm by the playful prints and unexpected pops of bright color that are characteristic of the spring collection. Magnified houndstooth handbags present an upgraded version of the traditional pattern, while combinations of floral and animal prints seen on oversized satchels and sophisticated top handles bring the images to life. Strappy wedges and pumps from the GUESS footwear collection showcase the strong color blocking that has already been charted as one of spring's top trends.
Classic watches that appear to have stood the test of time are given a modern twist with wrap around wristbands in alluring jewel tones and bright whites. Spring jewelry also adds a whimsical touch to the collection with interesting starfish statement pieces and prominent logo centered cuffs, while GUESS eyewear charms the viewer with cat eye silhouettes and nostalgic men's frames.

"The Spring 2012 GUESS Accessories campaign reminds every GUESS girl and guy of what it means to represent the beauty of the past in a way that glorifies the present." says Paul Marciano. "The accessories in this collection create the perfect balance between classic styles and modern colors and prints that represent GUESS at its very best."

Look for these GUESS images in upcoming issues of top fashion and lifestyle magazines, at www.GUESS.com, in GUESS retail stores, outdoor media, and on collateral materials.


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