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Optimizing online subscription services | SKIM

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Published on Jun 24, 2016

What is the opportunity in volume and revenue when upselling my current customers to a more premium subscription? What is the risk of cannibalizing within my current portfolio compared to new customer acquisition? Which product features are the most important discriminators and what is the value of brand? What does the configuration of the optimal lineup for the portfolio look like?

Find out more at https://goo.gl/Cl01jd

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