 Welcome to JSA TV and JSA Podcast, the newsroom for tech, telecom, and data center professionals. I'm Buffy Harakitas coming to you from fabulous Las Vegas for Channel Partners 2022, and joining me today is Bradley Craig, Director of Channel Sales for Infinite. Bradley, welcome to JSA TV. Welcome. Thanks for having me. So Infinite recently announced the restructure of its go-to-market strategy to a Channel First approach. Can you give us more details there? Yeah, I mean, if you're looking to really expand your business at an exponential rate, what we're trying to do is we're trying to expand ourselves for us, right? And so going to other partners that already have relationships is key for our success to be able to go from just kind of a small regional player to a very large national player. So we know we're not going to make it unless we go Channel. Yeah, Channel all the way, that's for sure. And recently, Infinite announced two new products, Infinite Passport and Infinite Edge. Can you give us some more details there? Yes. So if you look at the market and how things are kind of going, everything is going to the edge, right? So for us, how do we take a customer that's trying to go from on-prem to the cloud and be able to get their data back faster? And so we look at Infinite Passport as our way to be able to transact data across multiple carriers to the public cloud, to a private cloud, to a third-party data center like very, very easily. Now with our Infinite Edge product, it's how do we be able to recover that if a disaster happens, something happens to their on-premise infrastructure or they just need data local, how do we be able to support that business need? Sounds like two product lines that are surely going to enable enterprises across the globe for sure. Not only enterprises, but small, medium businesses as well. We want to be able to be that glue that holds those businesses together because it's not just the enterprise that needs it, it's those medium to small businesses as well. Yeah, that's great. And let's talk a little bit more about you. So you recently joined Infinite earlier in this year, January, but you have an extensive history in the channel. Why don't you give us a little bit more details there about your history and what you bring to Infinite and to its channel program? Yeah, for the previous five years I was with Veeam Software. I worked with managed service providers. My job was actually working with service providers to actually get new product lines with Veeam, be able to do more with us and expand their business portfolio. And previous to that, I worked at Insight for nine years. Also working with managed service providers and cloud service providers, which included IBM and a lot of other larger cloud service providers. So I've been doing this for about 13 years, so pretty extensive background there. Yeah, so we should definitely expect to hear more about Infinite's channel program and expect some growth there for sure, having you at the helm for sure. Hopefully. We'll see. Yeah. So thanks for joining us, Bradley. Where can viewers go to learn a little bit more? Then go to infinite.com or you can just send me an email. I'll be more than happy to talk to you at becraig at infinite.com. Becraig at infinite.com. Thank you so much, Bradley, for joining us today. And thank you, viewers, for tuning in to another episode of JSA TV here at Channel Partners 2022. Happy channel networking.