 What do you see as kind of some of the current and I guess future marketing trends that are going to impact your business? Beauty has always been about self-expression. Now we see that we are entering an era of extreme individuality and creativity from people. Then sustainability, there is a new eco expectation from our consumers and sustainability is the new value creation. The convergence of health, you know, science and technology is leading us towards hyperprecision and personalization and digital platforms which continue to rise. They are fueling creators and and communities and the creator economy. So that is where the consumer is and brands I would say brands are responding with unbounded creativity.