 I'm looking for anything that's relevant to everyday life, even the most complicated things can sometimes be very important, you know, to just Joe Public. The best way to think about it is if you were trying to tell your best mate, how would you tell them? What would you say? You would explain it in everyday language and that's really what scientists need to do. They can tell us a story, we can tell a story through the various media publications that we work for. I would say the number one point is you've got to get the hook into the title of your abstract. Journalists and writers are very busy, they look through the program quickly and your title has got to absolutely stand out as being intriguing, interesting, fascinating. What's that all about? I want to read the whole abstract and then see if I can write a story. Make your abstract unique. Make it stand out in the sea of abstracts that are happening. So use words that are creative to your field of science. There is a great poster here that was about the pollution in Nepal and the title is Buddha's Birthplace is Polluted and that's great because you see that and you think oh yeah, we, you know, okay, I can look at this poster and I know exactly what it's about, I know what subject it was falling into and it excites me, it makes me want to come in and check it out.