 Paul Carvalho is here, he's the Vice President of North America for STG. Paolo, welcome to theCUBE. Thank you, pleasure to be here. You're obviously very excited about the changes that are going on in the industry. But there's a two-edged sword there, right? There's some good news and there's some challenges going on. So talk about what you see as these big tectonic shifts that are occurring in the industry and how IBM and your clients are responding. You know, absolutely, I think that our industry is at the moment of major dislocation, right? And we are going to have winners and losers. And when you think about all of what's happening in terms of a virtualization, adoption of software-defined environments, there's a major shift for hardware players, right? In which value is migrating, not only for the vendors, but for the clients from the hardware infrastructure, per se, into how you optimize it using software techniques. So this will certainly shake the industry. How do you see that changing, that value change, specifically changing in the next 10 years? Well, at the end of the day is how clients are assembling their IT infrastructure to go and deal with this, you know, smack world, right? Social, mobile, you know, cloud and analytics, right? And so when we talk about smart computing, which is our point of view for that, we talk about being designed for data based on software-defined environments and being open and collaborative, right? So it's, again, it's moving towards software-defined APIs and then this very important concept of openness. So how does IBM capitalize on that? And how do your clients capitalize on that? As you said, it starts with the client, right? So you need to first see not only where value is migrating, but where the customer problems are, right? And today, customer problems are around managing complexity in the environment. So attacking that complexity and helping build a flexible IT infrastructure that addresses the skyrocketing management costs is a great opportunity, right? And that's an area where you can capture value. And then back to your point of, you know, hardware as a commodity, it's very easy to say, right? But not only we all know that there are margins still in this industry, but most importantly, there's tremendous value in stack integration, right? How you then put all of these things together, right? The hardware technologies, your own software and middleware technologies and how you integrate and optimize them together.