 The first promotional asset you should create for your restaurant are promotional posters. For example, with our ice cream shop, we always create promotional posters whenever we have a new flavor that we're launching. Keep in mind, the trick here is to actually have only one key theme. We don't want to confuse people because you only have a millisecond to capture people's attention to read the poster. So for example, for your sake, let's say for example, if you're running a special on your buffet, 1995 promotional buffet discount, and then you have a whole picture of your buffet spread. That would be a good way to display your promotional item. And then you can put that poster on your windows, put that poster in bulletin boards, and you can actually repurpose that poster and send it out in an email blast too. So that's the reason why you need to be really focused on that one theme.