 Hello, good morning. Thank you everyone for getting up so early. I'm happy to see so many people. It's not full yet, but I will talk a little so that people could come. So, why am I here on stage today? Well, I miss the François-de-Palcon in France since my François-de-Palcon was in London in 2011 and it was an unforgettable experience. I met lots of inspiring people and I'm very happy to see, naturally, today because there's too much light, but I've seen yesterday lots of people that were at the François-de-Palcon in London and it's very nice to see them still now, today. So, at that time, I was already working for Smile for four years and it was a small agency when I arrived, less than 200 people, and I joined them because I wanted to work in the open-source software community and so they were doing that already. It was exactly what I was looking for. As I said, my François-de-Palcon was in 2011 and I was sent there as a kind of scoot to see if there was good opportunities to do more Drupal at Smile and I came back full of energy and worked since then to increase years after years our skills in Drupal and today we have more than 200 people working with Drupal and Smile is 10 times bigger than when I arrived. So, when I heard that Drupalcon was coming back to France, I was very happy because I know that Smile will be part of this adventure as a sponsor and will allow new people like I did in London to have their first Drupalcon and I hope for the newcomers that it's a wonderful experience. You are with lots of inspiring and caring people so don't hesitate to talk with them and make friends. You are in the room in a very good place. And now this is the time for the keynote with Jager Meister and Kit Kat. I have not seen the keynote but I've read the program and we will be talking about Drupal using, usable to build consistency at scale and I think that consistency at scale is the way that we are doing Drupal at Smile so don't hesitate to come and see us and now please welcome Andrea for Jager Meister and make a warm welcome. Yeah, good morning everybody. Yeah usually I sing in front of so many people usually but this is massive for me unfortunately there's not a personal song about Drupal it makes more easier for me to start but maybe I should have had a Jager Meister shot already to make it more easier for me but just kidding. My name is Andrea and I'm responsible for international corporate communication at Jager Meister and Jager Meister I think many of you know this herbal liquor with more or less good experience before going to sleep maybe but while I'm here I think in the next 20 minutes I will talk about why Drupal is our game changer or was the game changer in our corporate communication but first of all I will show you some small facts about our company just to understand how we have these challenges. This is Jager Meister, we have sold this in more than 150 markets it was founded in 1878 this is 80 years more yeah since the Jager Meister market lounge there are 56 natural herbs blossoms and fruits and of course there are 35% alcohol volume these were the sales numbers from last year was the best year ever we had and yes this is a very interesting figure 134 2 CL shots per seconds worldwide is to achieve these figures and yes and it's a family-owned business not a concern yes and just to have a look at the structure just to see what the challenge was for global internal communication with all the subsidiaries and service companies because we have all these subsidiaries in Germany in the US and UK and in Czech Republic and Slovakia and we have also service companies in all over the world Hong Kong Johannesburg Shanghai Mexico New Delhi and now also and we have also partnerships in northern Germany with a gin and also in the US I think you all know him Drain the Rock Johnson there is a he is a founder from Tehramana tequila we are also the exclusive distribution partner and there are some some challenges and we started to have the cultural change because we want to be a kind of a multi-brand business with we developed a brand that culture with our purpose best nights of your life we're doing all this to develop a strong brand internationally to work closely quickly internationally agile across national borders this was very very very important for us and we want to break down the knowledge silos with one voice communication but with a possibility to react and to comment in our social internet and at the same time it is important to continue to drive innovation in order to be able to competitive internationally and so we want to build up power brands you see we want to have cooperation and fun and yes we need speed because our competitors never sleep and yes it is important to have innovation and so it was very important to gather with all these implement employees to close these gap worldwide and to identify the gaps in our company and so this is just a very structural strategic topic chart and slide i will go through it very quickly we have four strategic objectives and brand led culture to implement the question was how to act and how we bring all these information to life and of course we had a so-called intranet but in terms of one-way communication no participation no collaboration and the new social internet would help us and of course in order to have an intranet there's a responsive to all these needs we have and requirements to have the higher level of participation all the necessary areas must be in place you see the need the communication and of course the global it and yes the cultural change we have and so we are generally we have a user-generated approach was to create personas with different technical requirements we have maybe personas in the administration sales manufacturing business sales in our subsidiaries and yes we made online surveys just to find out all the different needs they have and yes of course we create different target groups and to find the right features for them and to find the right formats for them and of course the right architecture and the side types we have and yes of course we have some key learnings from these sessions and of course it was the accessibility there's transparency is one of the rich gold or the big goals in our company worldwide because we are more than tens of more than thousand people there who work customization and of course participation and engagement and so we decided to have a social intranet and of course our social intranet of course has the name Jäger net because the name should be already of the reference to the brand this was very important to us and yes of course and we say from the different personas and the different demands on social intranet the following criteria had to be met it was necessary to host it in Germany the single sign on about with azure and octa of course we have experts profiling we have we want to have a social q&a for participation and we want to have a networking and collaboration we want to have a chat there were mobile access to the need auto translate because we are so many different people all over the world of course our focus now is German and English but we are think about Czech and Slovakia and our Chinese colleagues all over the world and maybe we're think about auto translate and of course push notifications and last but not least the editorial designable home page yes and how we did it I think state of the art and we have a big research we made a big research about all these needs we have yes and there was yeah there was many providers and after this intensive research we came across Drupal which was able to offer us all these individual and you have the freedom we say and we checked all these aspects and hosting mobile access single sign on and so on and I think this was a perfect match for us to use Drupal and not other systems they are also offered on the market and yes how it sees in 2017 we introduced a new internet and created access for all colleagues worldwide with the one voice strategy this was our plan on desktop mobile and on smartphones on tablets and also for our colleagues in the manufacturing parts and and all employees have the chance to identify with with Azure employees with no email access maybe in the manufacturing part still have access to an extra bonus email address and yes so they have access with your with their own devices an intranet in the internet accessible from everywhere this was our goal with the Yeganet yes and last year and this year we have we had a little fresh up in our Yeganet so you see on the left side this is a German version and this is the international version it is so it's more clean it's clearer it's more we have more features and more adapted to the needs also the brand visual identity we have the content between German and the international version is individual to the subsidiaries and headquarters in Germany also the content is planned and created individual we have international editor teams we create landing topic pages without the need of programming skills it's very easy to create landing pages it's an easy backend system and we can focus on our backend features maybe and the agency could take care of further developments and this this is a good way to work with Drupal and also we have these these mobile access and you see all the things on desktop all over the world from everywhere you want to go to our intranet and of course as I said all articles and all readable videos we create are on info screens also in our manufacturing areas because they haven't the time to go through to their laptops or desktop laptops and smartphones to go to the internet and have time to go through all these information we share there yes and of course what did we do we have subscribed topics and a person I personalized front page and of course we can do comments and of course we have subscribed topics notification customized emojis as you see we have these year shots and we have these bottle and say yeah nice we have a barrel to say yeah or to say say what or just a broken bottle for something like happened oh no and of course we have some features like hold and drag functions or content from social media and the worldwide web we are planned to do this automatically at the moment yes and of course we have some goals for next year and of course we want implementation this chat with slack because we don't know we don't work with a microsoft platform we work with with slack as a as a platform with a platform and we want to implement this in our social intranet and of course we want to have some spontaneous surveys on the front page maybe just to to look in at the morning and you say hey how are you how's the weather today how are you feeling today just to find out the mood from our colleagues there and of course we are thinking about implementation of artificial intelligence maybe to have summaries in our intranet when you're still there or when you aren't there after your holidays you come back and you want to say hey what's happened about the last 40 days maybe and you get a summary of all these information last 14 years 40 months um and of course we want to have implementation virtual tours it's more easier in onboarding that there are some facts about our goals in um yes uh at Jägermeister and of course that's where some insights from our company and our social intranet and the challenge we had were the internal communications if you have any questions feel free i'm on linked in it's not a problem um to connect and have uh to answer your questions and of course and i say pros thank you very much but normally normally i would say have a break have a Jägermeister but now i hand over to Arush thank you all right you don't have a kitkat under your seat i checked but feel free to buy one later let's get into this fun story about kitkat i'm sure you all know this brand but just in case you don't right let's go with a big picture it's a delicious product buy it um where chocolate brand has been here since 1935 started in the uk we can be found in almost every part of the world now and we've been growing massively right it's it's just a brand it's a powerhouse perfect mix of wafer and chocolate you can't beat it unfortunately while the business was doing well we sort of forgot something and that's the website now i'll let you try and guess what year this is from when i first saw it i thought 1990 it's actually 2020 oh right that's that's the sound right oh there's actually a google plus logo in the corner right that's how much we neglected the brand online um so yes we kept google plus way past this due date uh it was embarrassing and so when i joined the role uh about two years ago the first thing i thought was well let's let's change this right we need we need to bring this brand into the digital world as much as it's in the offline world uh and that's where the journey started so the first thing we did was take a look and we were actually told a global mess we had everything everywhere uh different look and feel the brand was not consistent in any way uh as you can see a lot of different technology to get this going so there was no scale there was no way to learn from each other essentially the definition of a mess is that uh and we this was the challenge right how do you bring this together of course kitkat being part of nasa is a massive organization but that also adds the slurs of complexity so the brief is clear we need to upgrade the brand and we need to we need to bring some simplicity and get some scale essentially it's a perfect trifecta we wanted all and so that that was a challenge right we wanted it all so what we we worked with wonderman thompson which is our global agency they've just had a rebrand now they're called vml so anyways changes all the time to create a platform that had scalability flexibility because kitkat while it is a global brand it changes region by region right in some places it's a forefinger some places it's a two finger a chunky different flavors different variants we all know about the japanese kitkats right matcha and such so we needed scale we needed efficiency we needed flexibility and essentially my favorite visual of the day make all those four fingers well make all those fingers get into order so how did we do this and where did we go first things first we told the story right no better way than having steve balmer tell it for for me but kitkat global right we're like let's get the scaleless get the scaleless get the scale markets were clapping it this is not how it happened but this is how i like to imagine that it happened when i told them so we went with open source right we went with drupal and the question is why i'm sure i'm sure you're also already know the answer but i'll go into at least the four points that we saw that i think would really help get this into play step one let's be honest there's no such thing as unlimited money so we needed to maximize the budget we needed to make sure that we were spending the right amount of money for the right level of experience to get it to so that the consumer had essentially the right kitkat break so this was step one and step two was we wanted to work somewhere where there was a community you know there's somewhere it's something that really helps us not to work just insular is to have something a little bit more open talking essentially to the real world going there flexibility and transparency i think again when when you have something that's open it keeps you honest it keeps you going so this is something that really helped us and fundamentally and there are experts in the room i will not point in any specific direction but it is a global standard for us this is huge it took a while it took a while but it is a global standard for Nestle and this really helps make it easy to explain to everybody at all levels whether they're extremely senior business people all the way down to the teams that have to work and actually deploy these solutions that when it's a solution that a company can adopt it just makes that journey easier so with these four magic bullet points on one slide got everybody convinced and we started down this journey so our journey took a little bit of time it took a little about 18 months well less than 18 months and it's just it's been accelerating time and time again this chart is actually a little bit old i could have put a few more markets there so prior to 2020 global mess we had no consistency and then we started we started with this master template approach that we have built on Drupal and we went to each and every one of our markets and said all right you need to get off the old train get on to the new train and one by one we went market after market after market adapting it making sure it worked in arabic making sure it worked in french and any other language that we needed customizing customizing the pages to show the right products and you i mean you can see the consistency we were able to bring for us this is huge again as a global brand to show up where the consumer is in the right way and and just keep going and going and going so today we have over 20 we're going to continue this journey over the next years of course this is the kitkat story but the nescafe story is similar a lot of a global billionaire brands are in the same position right so really the scale and the efficiency that we could get going if there's one word you remember right i'm sure it's that and it helped the business and that's the important part it wasn't just a technical exercise it wasn't just us just do this because it's a compliance issue or it's because we need to do this because such is the way it was really about step changing the way we work in digital because the only reason google plus survived until 2020 on a kitkat global website was because we hadn't fixed these three things that you can see on the chart above you so start by breaking those silos when you have one platform across the world people start to talk to each other it just makes it that much easier secondly when you show that you can be efficient with budget and that you can actually put into the right things and things that the consumer cares about and less about the back end it really brings bolder thinking and finally i mean the the results were very simple we had more traffic we had less bounce rates we actually had more page views we were able to tell stories that we couldn't say before and that's for me that's the most critical part clearly you can see i'm on more on the marketing side but telling the stories to the consumers that mattered so that was stage one get everybody onto the platform so what what does the what does the future look like it's a lot we can now finally do a lot of things that does anyone work for orio no please please no but they've been able to do this for a long time at mondalez and now finally we can catch up which is you know global promotion strategies have these promos that you see in store i mean some some of our markets you would buy kitkat it says you can win something and you would go to facebook i mean a horrible horrible user journey now we can do it through us we can do it globally at scale of course compliance our websites are safe they just work we have gdpr built in from the get go these kinds of things matter a lot more recipes a lot more because in the world of confectionary chocolate is delicious and sometimes you want to do something cool with your chocolate if you haven't made a little like a little cabin out of kitkats you have to try it's a lot of fun we can do big global launches at scale so i can't show you something that's coming up towards the end of the year but we will have our first connected pack at scale 50 million packs being printed and having qr codes to drive and tell stories that we just couldn't do before without having this kind of platform in place of course data everybody loves data we all want to be able to know what's happening and a tailored user experience right just making sure that each market can tell the story that they want to tell and and the beauty is and i'm coming up to the end but the beauty of all this is once you've cracked it you can just keep on going you can just keep on scaling it so we will be able to launch this kind of master approach building on the kitkat framework because maybe i should have introduced myself but yes my name is ruch and i work for chocolate if you hadn't guessed by now kitkats the baby but there's more and so after eight is a brand that i'm sure some of you know especially if you live in the uk it's a brand that will be able to take on this master approach that kitkat has been able to develop we have the kakowa plan the nessa kakowa plan this is one of the longest sustainability initiatives in the world of kakowa which is with the rainforest alliance and that again is a story we need to tell we need to explain it's complicated but we are going to use the same global master built on drupal to be able to tell the story at scale and then the beauty of my job is i get free chocolate and ice cream in the office so i also work with the ice cream colleagues and we're going to we're bringing them up into the world of of efficient scale as well and you know i i realize i haven't shown you a lot of kitkat pictures but i will show you what this looks like for us so over here you can see on the left right this is what our kitkat master fully reskinned to work for nessa kakowa plan this will be coming out and launching hopefully if timelines work this month um as well as for my ice cream colleagues and reskinning relaunching all built on the same platform right so we have total total efficiency and the beauty for the for my clients which are the markets is that they see this as something easy they have less headaches they can focus much more on the fun stuff which is how do i make my stories cool how do i bring my brands to life rather than on all the intrigue intricacies that uh they need to manage in the weeds essentially so we take that above market for them and we're a complicated machine but this is this is how it works for us so that's about that's sort of the story right is we were able to get on this journey in less than two years beyond just one brand but into multiple brands and get thanks to drupal and thanks to scale and thanks to some very very smart colleagues that i work with um a beautiful beautiful new kitkat identity kakowa plan identity ice cream and so on so with that i invite you no don't have a break but have a break have a kitkat later this is very very important for me um and otherwise i think we're on track for a little bit of a q and a which is the most fun part so you guys can ask us questions back unfortunately i don't have i don't know if i should try this is this just just to get us warmed up perfect thank you so much um you said that you didn't bring any kitkat but the question is did andrea bring some jägermeister of course aha okay now we need light here in the audience because i think there are some hidden boxes not many there are five of them and now it is your job to find them check out under your seat or under your somewhere if you find one then bring it up anyone there are five of them they're all here somewhere i don't think they're in the back anyone yeah we have one too yeah so there this is for your friends that are around you there are five of them we also have one here so andrea how do you open it it's very easy just to put these as strip away and then you have to so it's an automat it's an automat yes enjoyed in the morning responsible please those are the morning portions right yes of course so yeah so give it a give all your friends and colleagues around you and let it maybe pass and up there right and we also have a live q&a here on your events air app so please go in there we already have a lot of questions yeah so if you go into the track itself the the the talk itself there is the q&a and you can put in questions so maybe we can start with uh one is uh you talked about your title uh what did you say what's your title i skipped the title actually i should have started with the title so i'm a what am i global digital lead global confectionary digital lead which sounds very fancy and uh so you said that you are uh there was a question if there is uh you know in the office like do you have unlimited uh chocolate and ice cream well it's it's been putting on the weight no it's not unlimited but we have a lot of chocolate a lot of ice cream you need to taste your product even if you work on the web i mean let's be honest do you have free jagermeister yes one bottle a month a month not bad not bad yes it's maybe can bring it to andrea your uh jagermeister is located in germany yes and the street i heard that the street is called jagermeister street yes of course we have an own part of the street in the little town in the middle of germany the jagermeister street yes so one of the questions that came up um it was uh when covid happened and now we know like i think people continued eating kitkat but people stopped partying of course um and i assume that that affected uh jagermeister in these times how did open source project like uh drupal where you had the flexibility to to do whatever how did that help in times like covid um it was was very important for our internal global communication because from up to friday to monday we had to create some special landing pages we need features like breaking news like features like where we put all information together for our stuff how to work how to find all information when they are abroad when you're traveling and what's going on what is allowed and we can also um have the possibility um to great create a flexible landing page by our own it wasn't the need to have the agency uh because there as i said uh you you don't have to have any programming skills it's very easy to have this drupal um templates and to create with segments your own landing page and it was so easy and it looks so customized and it looks it look and feel like a jagermeister and it was so easy to have access with mobile and the desktop version at home and yes it was fantastic that's great yeah so so another question is do you sometimes get like technical questions from your technical staff that you need to ask or can't answer yourself just right away you want to start hi go yeah i mean yes the the short answer is yes and and you have to you know there's there's always two sides of the coming together there's the brand side there's the text side to make things come to life you have to lean into their into that side you have to understand all the intricacies and the complexities and the impact that it has um but of course you have to always bring it back to what does the brand need uh and it's hard it's hard right because sometimes you're like i have no clue what's going on but you need to learn you need to adapt and thankfully we have it's a wide company so we have a lot of experts in the room who can help bridge all those gaps but the short answer yeah you have to you have to know both sides it's the same as jagermeister we have these um challenges the look and feel the marketing is coming say oh no that looks so scary more fancy and then we have the the global it challenge with security for security and data reasons with open source and all these things but all in all we come closely together and find ways good good because so melena she's not or he or she is not having a question but the kitkat italian website has a hidden button in the home page apparently oh okay it's either an easter egg or a bug i don't know it's something i will be writing to my italian colleagues right after this so but this is the kind of thing right you have to give the flexibility you have to give up a little bit of control and um actually i know what that bug is because we just removed a page and yeah there's some changes to be done but this is the this is the as you get into these large structures it it's also about and coming back to your question on tech you know do you need to understand the side of tech you need to be able to have that good communication so everybody understands the impact of what they're doing it's not always the case but um it's a good comment thank you whoever it was so there's a good question here um do you sometimes get competition from other technologies within your company that so what how i understand the question is like are there within your company people that are fighting to bring in other technologies that actually could impact that Drupal you know are they trying to fight for like let's get the cms is them and that technology of course um of course i have i'm in the good mood with our global it just to let you know but when he started one year ago um he's a microsoft fan it's okay to work with it everything is fine but he has his own agenda and he say andrea believe me the best way to work is with all the platform microsoft sharepoint microsoft teams and i said oh my goodness no never and it's it's uh it's a um it's a um it's a hard sometimes it's a fight sometimes it's a very big challenge because um it's a traditional company and there are some hierarchies and when you say oh this is a big it boss and there's a smart woman we work in technique and uh internet and they understand what she's doing then there's sometimes a fight um to convince and to say how is the right way we work for it and what's the reason why we have decided for these tools and this is the flexible and it is flexible it's the best way to work with it and that's actually like i would like to hear it from you because um you we talked we heard it yesterday in the trees note that um nikhil said it on stage uh in the q and a that there's like he's getting all the time um pitches from other like let's say adobe or sidecore or saying like you go on our platform and he's being like you know that's being sent almost weekly are you experiencing the same from the market that other cms's are out there trying to push their cms on on your brand to your brand so i mean we have a lot of the beauty of the organization is we have experts in different fields right so yeah we all hear about these we have a team that's really dedicated at vetting all these solutions for us we do test and we do trial and we do experiment whether it's at a local market level or at other levels and you know we're quite strict on what we need so it's a mix of both right we don't stay stuck in one area or one solution we do challenge their business requirements that sometimes you know we we say listen we need x y or z who is the best provider to get this to us um and then we open doors and we see if those doors lead anywhere and sometimes they do and that's great um and sometimes they don't and that's also part of part of the world right but i think you need to be able to follow technology as the changes or you need to be able to follow providers as they bring in new capabilities or others who stagnate it's just part of the game so so we have a little bit of time for two three more questions i think feel free to put in questions or upvote some of the many questions coming in actually so we have an export so we can do more after i think that one that has been voted the highest now and and i think that it's to talk about how you contribute back to the community um and i assume that we are talking about the Drupal community how we contribute back to the Drupal community asking here yes um i don't want to put you on the spot because i think it is your first Drupal con right yes yes hundred percent so we i think we should just make an applause that they are here today contributing their keynote to so but i actually there's someone making a comment we need more Drupal enthusiasts as you are yeah we need more ambassadors okay all right this we can do yes on the contribution i mean there are uh i will point we have someone in the room or we have multiple people in the room from nestle that could answer that question much better than me so i'll let you find them later and and have those conversations and that's actually one of the things that um what was also a little bit of question about uh kitkat platform so nestle is per se uh having Drupal as their main technology for the cms and kitkat so were you told by nestle that you should use Drupal and are you using the distribution that the nestle is creating on a global scale or are you a little bit do you know that yeah i mean i can talk from my experience but again i point to smarter people in the room i i mean i've been with nestle a little bit too long but i've i've experienced when we were not with Drupal and then when we went over on to Drupal and how we've been expanding that there was a time when you had a lot of freedom and you could really do whatever you wanted but then we were losing this efficiency and scale that it kept on repeating um and when we made this decision to go on to Drupal this really helped simplify a lot because not only do we get the learnings of our category we can also get learnings from the other categories so it's not to say it's uh it is the way we do it it is like you know your first step go in this direction this is the solution this is the way we do it um but the beauty again within the within the businesses we have if you build the business case and this is really really important but those business cases really help us say well now i need something different but the default today in 2023 2023 so yes go with Drupal so there is a question from Dan and he's asking what is the pineapple on pizza or the pineapple on the pizza equivalent for Kit Kat eating its sideways i don't know what he means do you wait say it again pineapple sideways is there one way of like how to eat Kit Kat are you supposed to eat Kit Kat this way or on the side or is something there is allowed and okay whoever has asked this this is like such a contentious thing on TikTok you have to go see but um you're supposed to do a ritual you're supposed to tear snap right and there's a sort of a way you're supposed to eat Kit Kat i'm a bit of a monster sometimes i just bite into it you should never do this never ever do this i know somebody gasped never bite into your Kit Kat but you know if it's hot it melts quickly so you can just bite it what about any specific tips or tricks for the best Yagamites to experience for me it's easier put it in the freezer and drink it ice cold and yeah some tips hints and tips sometimes to be patient patient patient and uh yeah to find a good partner to to bring the experience to life um yes and that's it for me it's are you allowed are you allowed to open it and put the thing on your nose and that's a competitor sorry okay not there um maybe one important aspect is the budgets um you don't have we're not asking you to talk about your budget completely you know per se but how important do you think it is to like is do you continuously spend the same budget every year on the website or is it a one-time budget and then a little bit of maintenance budget how would you how what is your experience there um we we have the same budget um every year because it's important to develop um because um yeah the the leadership management uh have the approach to say um we need a good working internal global communication yes and if they want to have they have to we have to uh have the budget for it to develop and to put new features in it to make it more easier more agile more fancy this is what Yagamite stands for and is it the same in KitKat actually it's been a great a great positive cycle right I think when we had our old google plus 2020 edition the the simple answer was no budget you can't have any money what's the point um but as we've been able to show that we can build something that's relevant to the consumer and not only that actually be useful so running our promos at scale running connected pack talking about you know lower funnel e-commerce capabilities and these kinds of things then the business leaders see value and once they start to see value they want more they want more features they want more customization and then they provide us additional budget and the way we operate at a global level is is not you know it's money from them they have to pool in their budgets and say you know what yes we want to keep on improving the KitKat master actually I want to now improve it for ice cream I want to improve it for sustainability and so that really creates positive momentum so in two years the budget has gone from almost non-existent to actually growing year on year because the value is getting there and and let's be honest when you look at the competition they're investing more and more as well so it's a little bit of how do we stay even with our with our favorite competitors yes of course and when we see the engagement or rating or something that we analyze is um all these um figures and numbers and then it's okay to have these budgets or maybe all to to grow so we have a lot of agency leaders here in the in the audience and I would like to so what we often have as a challenge is um that there is constant upgrades and updates and security updates of our software that we not always are in control of um well is there any tip because I think that you heard about the upgrade from Drupal 8 to Drupal 9 and to Drupal 10 um is there any tips that you could give agency leaders here of how they should how they could sell that because what I hear often is um you know don't come as a surprise and tell us you know like what would you do should we just give you a fixed budget for the year and you sign that off or what's the best thing for us to do the best thing is because it's a very technical topic but in my opinion is I don't want any stress with our global IT and so it's important listen for security reasons it's important to have the latest update and uh yes work together with the agency global IT and of course our department the global communication and for us it works it's it's a good surrounding um um but at first of all for our IT is security the first thing and the important thing so as an agency we should just sell your good package of saying like we are going to take care of it yeah it's a good tip right yeah yeah I would tend to echo that I think you know we know that you need to upgrade all the time whether it's our phones was Drupal it doesn't matter this is the way it is um of course none of us want to be called by IT telling us that we've been doing something that we shouldn't but on the other hand for for my agency for sure is let's get in a yearly maintenance contract we separated out right there's the there's the features and the development that's very important to have that maintenance stream and to take those you know just to make sure that we're never caught can I say it caught with our pants down right you just never want to be in the situation where you're like I didn't budget for this I need to pull it out of something else so we really try and make sure we have sufficient budget every year and if not you know then then we if we have any leftover then to roll it into something else so so when when you have like a global operation with all the different brands and all the different country websites there's people that will have come to you say hey I need this or I want this on the website that initially they would like do on their own in WordPress or whatever yeah so how do you channel those ideas how do you have a way in for people to say okay if you have something here's the backlog or come to me or how do you do that yeah it's a it's a great one so it was on one of the sides right we were able to break those silos and what that meant was before what would have happened was just like one random person saying I need this develop it pay for it and have no ability to give it to anyone else what we've created now is a forum right where we have our key markets share what do they need what would they like and it's not it's not a democracy of course great great but it is it is these lead markets saying hey we need this you didn't think of it and if there's enough scale in it we fund it above market which is great for them it's not that it's free but they don't see the pain if it's something hyper local then of course we'd say you can but you funded you develop it right it's the same as you said you have the different markets in my case is that I have the different departments they have the wishes and they need and they come to us and say oh it would be great if we have this function or that function maybe an overview about all departments or chat functions and all these things and then also we talk to the to our agency and say how can we develop and then I go back to the department say it it could be can be we can develop it if you fund it I think it is a great question do we have any burning question in the end there's really quite a lot we have to go through them all after we don't have time for all of them but we'd like to thank you if you want to come and ask the questions live then feel free to I think they're gonna be sitting here or standing here maybe for a couple of more minutes so thank you for tonight or for the day we have something on the slide that we wanted to show uh how was in the back room sir right that's the little roosters auction so we are already up to 180 euros we can do better than this right so give little rooster its new home and bid there so so currently this is the highest bid and that bid would be going to girls who code so please go on your app uh the little rooster auction and uh give some uh bid for a good cause and then you can get him with your home or or leave him here with some good people okay thank you very much thank you Andrea us here thank you and Arosh Kuhar thank you thank you