 Live from Boston, Massachusetts. It's theCUBE, covering IBM Chief Data Officer Summit. Brought to you by IBM. Welcome to theCUBE's coverage of IBM Chief Data Strategy Officer Summit here in Boston, Massachusetts. I'm your host, Rebecca Knight, co-hosting here today with Dave Vellante. Hey, Rebecca. Great to be working with you. Good to see you again. It's been a while. It has. Last summer. That's right. And now here we are in the drearyness of Boston. But, Dave, we just finished up the keynote. As you said, it's a movie keynote. It's a seminal time for Chief Data Officers at companies. What did you hear? What most interested you about what Joe Kavanaugh said? Well, a couple of things. I think it's worthwhile going back a few years. The ascendancy of the Chief Data Officer is a role in a title kind of emerged from the back office records management side of the house. And it really started in regulated industries, financial services, healthcare, and government. And for obvious reasons, these are data-oriented companies. They're highly regulated. There's a lot of risk. So it was really sort of a risk-first approach. And then that sort of coincided with the big data meme exploding. And then this whole discussion of, oh, is data sort of an asset or a liability? And increasingly, organizations are looking at it as we know as an asset. And so the Chief Data Officer has emerged as the individual who is responsible for the data architecture of the company, trying to figure out how to monetize data, not necessarily monetize explicitly the data, but how data contributes to the monetization of the organization. And that has a lot of ripple effects, Rebecca, in terms of technology implications, skill sets, obviously security, relationships with the line of business, and fundamentally the organization and the mission of the company. And so IBM has been pretty leading and aggressive about going after the Chief Data Officer role and has events like this, the Chief Data Officer Summit, they do them sort of signature moments and these little intimate events. I don't know how many people you think are here. 150, I think. 150, okay. And they're the data roti of the Boston community. And they're chartered with figuring out what the data strategy is, how to value data and how to put data front and center. I mean, everybody talks about being a data-driven organization, but most organizations aren't. Everybody talks about becoming a digital business, but a digital business means that you are data-driven. That data is first. You understand how to monetize data. You know how to value data. Your decisions are data-driven. And I would say that less than 10% of the organizations that we work with are of that ilk, okay. So it's early days still. What was interesting about what Jim Cavanaugh says, they put forth this cognitive blueprint that Inder Palvendari, who will be on theCUBE later, kind of envisioned and has brought to life in his two years as the Chief Data Officer here at IBM. And now what I like about what IBM is doing is they're sharing their dog food experience with their clients. He talked about that enterprise blueprint architecture, but he also talked about what IBM is doing to transform. James Cavanaugh is the Senior Vice President of Transformation at IBM and works directly for Ginni Rometti. And he fundamentally talked about IBM as an organization that is sort of data-first, cloud, and consumerization was the other big trend. Now, IBM has hit on all three of those yet, but they're certainly working to get there. The other thing that was interesting is they talked about the data warehouse as the former king and now processes king. And what I think is interesting about that, and I wanna explore this with those guys, is that technology largely is well-known today. People have access to technology, you can get security from, you can log in with Twitter, LinkedIn, or Facebook, you can look at Uber and Waze. I mean, they're really, they're software companies, but they're built on other platforms, like the cloud, for example, these horizontal platforms. It's the processes that are new and unknown. When you look at these emerging companies, like Airbnb and Uber and Waze and so forth, the processes by which consumers interact with businesses are totally changed. Exactly, and that is what Jim and James and Interpol were saying, is that this explosion in data is really forcing companies to rethink their business models and their reporting structures. How they innovate, the kinds of things that they're working on, the kinds of risks that are keeping them up at night. Yeah, so Kavanaugh cited a study for 4,000 CXOs and they said the number one factor impacting business sustainability in the next whatever, five years, are technology related. Which again, I wanna poke at that a little bit because to me, technology is not the problem. It's process and skill sets and people are the really big challenges. But I think really what I interpret from that data, it's what the CXOs are saying is the challenge is applying technology to create a business capability that involves all the process changes, the organizational changes, the people and skill set issues. And of course, we threw in a little fear and certainly in doubt with GDPR, the recent breaches. The other big thing that you hear from IBM at these events is that IBM is a steward of your data, that it's your data. We're not going, they have this notion of data responsibility. He didn't mention, he said the unnamed West Coast companies. Of course, he's talking about Google and Amazon who are sucking in our data and then advertising to us and telling us, hey, this is special and what to buy and what movie to watch and so forth. That's not IBM's business. But there's a nuance there that again, I wanna explore with these guys if we have time. Well, IBM is not taking your data and then turning it into your business through advertising. IBM is training models. I'm interested in hearing IBM's response about where's the dividing line between the model, sorry, the data and the model. If the data is informing the model, well, the model then becomes IP. What happens to that IP? Does it get shared across the client base within an industry? So I really wanna understand that better. Right, and that is one thing that Jim Cavanaugh will talk about, definitely. Is the responsibility that IBM has in terms of our data and protecting it and keeping it private. Yes, what I like about these events is they're intimate. We get into it with the CDOs, we got CDOs at banks, we have the influencer panel coming on, a lot of data practitioners, and so much has changed over the last three or four years that we're happy to be here at theCUBE. It is, it's gonna be a great day. So we will have much more here at the IBM Data Officer Strategy Summit. I'm Rebecca Knight for Dave Vellante. Stay tuned.