 Good evening ladies and gentlemen. We heard about emotions, we heard about purpose. Now all of this can only be driven by way of conversation. When I say conversation, a dialogue. A dialogue between two individuals. A dialogue between a bot and a user. A dialogue which can lead to a conversation that has meaningful outcome to it. And then that is how emotions can be driven through it. That is how purpose can be driven out of it. So we are Yellow Dot AI, the world's largest conversational AI platform, the next gen conversational AI platform. And we have been into existence for the last seven years and have been doing some phenomenal work. The clients and the agencies who have given us the opportunity to create chatbots, create automation, create machine learning, create natural language processing and use all of it to create something which leads to a conversation over various platforms. So I'm going to be talking about each one of them the way it unfolds with the slides that I'm going to be presenting. We obviously, I would also like to take a cue from certain conversations that happened today about a particular brand which has obviously has been there into existence for a long time. Thank you Mr. Suri for pointing that out. And trying to do certain things around that particular brand to help the user over Facebook messenger by placing a bot on top of it to figure out how is it that they can engage with that particular product and the information that is being, you know, being shared on that particular bot for the users to make the most out of it, get engaged and, you know, get going in terms of the entire agenda of that particular brand. So moving from there, talking about what Yellow Dot AI is, we erstwhile Yellow Messenger. So, you know, most of the cards that we will exchange, you will see that, you know, it's mentioned as Yellow Messenger. We are currently in 26 countries and 1000 plus global enterprises that we work with. We have been creating conversations. So as I mentioned, we have been creating conversations, 4 billion conversations that is happening on a platform, on a quarterly basis and that is being done in 128 plus languages across the globe. For all these 1000 enterprises that we are working with, 128 languages so we can create a chatbot on top of WhatsApp in Hindi, in English, in 13 regional languages in India and across world, 128 plus languages. We believe in creating automation which is faster, which is swifter, which can be done ASAP and doesn't take much of a time. So going live within 48 hours is also a possibility. Now, moving from this particular slide to the slide that we believe in, everybody these days wants everything with a click, right? And that is what we are going to be talking about today. It's about going live that I spoke about on WhatsApp or Instagram and make it absolutely real. Make it in a way where the user feels he or she is talking to a warm body on the other side of the bot and not speaking to a machine. That is how we are driving emotion. That is how we are driving an effort that leads to the user feeling engaged when it comes to talking to the brand is concerned, right? We obviously can go live in 48 hours because we have templates which we have created for marketing, for retention, for loyalty, for lead generation, all of it that can be put together and we can build these bots with no code and no code with interns working on it. I mean as easy as that. This is a day in the life of yellow. So when you get up in the morning, the toothpaste that you use, the toothpaste that you tell your children to use, to the attire that you use, to the car that you drive, to the flight that you take, to the vitamins that you might be useful for you, to coming to Taj for that matter. We have done automation for Taj as well. So it's a cross. So if you look at the names here, you think of it and we have automated for them and this could be done on various platforms. So we have, you know, for, let's look at say Colgate. We have created something for them on WhatsApp. Let's look at, say, you know, times of India. We are looking at, you know, doing certain things when it comes to helping their subscribers with their queries when it comes to WhatsApp, when it comes to a PWA bot, when it comes to a website bot, right? So obviously coming together in one platform, making it easy for brands and agencies to leverage upon various platforms when it comes to, so you know, there are, there are, there are instances where brands have reached out to us saying that we are looking to do automation on Instagram. And there are instances where people have reached out to us saying we want to do automation on WhatsApp. Obviously the adaptability, the adoption of WhatsApp is predominantly very, very high in India, Southeast Asia. And similarly, Facebook Messenger in U.S. So we have been automating all of these platforms across. So we had a typical use case where WaveMaker, a friend from WaveMaker, approached us for a particular use case to be done for Bonvita when it came to mental health of children. So a campaign on Facebook, a campaign on Instagram, landing on to WhatsApp directly as a landing page, rather than the user being taken to a form fill or a website, and then the entire element of interaction being created. So what I'm going to do is I'm going to hand over the button to Harsh to speak about the use case in terms of what was done on WhatsApp and show you the exact use case in detail, and then probably we can take it forward from there. Thanks, Amit. I hope I'm audible. We've seen some amazing discussions today on how brands have been using purpose. I'll be presenting one such case on Bonvita. I think there's a slide. I think there are a few slides to go. So children are one-third of our population, but they are 100% of our future. But it should concern us when I tell you that about 5-4 kids every year go through mental health issues. But it's not me who's saying it. It's the Indian Psychiatry Society. So it's coming from a credible source, and we wouldn't have ever imagined that this is how serious the problem is. And this has become a lot more prominent during lockdown with kids losing out on a lot of social interaction, being cooped up in their homes throughout the day, and it's sort of impacting their formative years. These years are, they play a vital role in carving out the future and the success in life. It's almost like becoming a mini-pandemic, a silent pandemic that almost nobody's talking about. The problem becomes a lot more aggravated when we see that parents are also going through a lot in the same time. Job losses, financial problems, and in some cases loss of loved ones. A lot of this is sort of indirectly impacting the kids as the relation between the parent and the child and the siblings and the child might be saring. So this is the context that we've all gone through. Some of us might have witnessed this in our personal lives. Some of us might have seen it happen to someone close to us. Bonvita stands for Teyari Jitki. It sort of exemplifies the role of the parent in making the child achieve success. So when we saw what was happening, we had to take a stand. And that's when we decided that we needed to do something about it. And we collaborated with an NGO called Minds Foundation to understand the real drivers behind the mental health issues that the children are facing. We landed on three insights. The first insight is that the signs of mental illness, mental health problems are often subtle. They are sometimes misattributed. They are sometimes ignored. Sometimes the parent might think it's a mood shift. Sometimes they might see it as tantrums. Or in the worst case, they might see it as excuses to get out of studying. The second insight was that mental health is a taboo topic in India. Often hidden suppressed due to societal pressures or suppressed because they feel they might be ridiculed. The third one was that there's not a lot of access to material, to credible material. There's not a lot of access to professionals that the people can reach out to. So with these insights, we were very clear on what we needed to do. The next step for us would have been to land these onto a media strategy. And for each of these insights, we had a specific media task to sort of overcome, to sort of let people know what the signs of mental health issues are. So we needed to tell parents, we needed to educate parents on how to identify the mental health issues. The second one was that overcoming the taboo. And for this, we needed to normalize conversations around mental health. The third one, coming to lack of access, it was very simple. We just needed to make sure credible content is out there and we are enabling access to professional medical health. So the next step would have been, as goes with any media campaign, identify touch points, how are you going to land your media strategy. And we did look at a lot of traditional media solutions. Mind you, some of these are not really traditional, some of them are new age, but these would have been the go-to options for our campaign. But with each of these touch points, we were facing some issue or the other. With influencers, the issue was that the lifespan of the post is limited. You can't really build a long-term campaign using influencers only. And again, because it's on social, there's still the taboo element that comes in. And so because whenever an influencer posts something, it's possible that it's going to be ridiculed by a certain section of people. Twitter would have been an amazing platform because it allows for two-way conversation. But again, it's not really a lot of scale and, again, same problems as influencers. There's a risk of mental health being ridiculed. Talk shows would have been a great touch point, but again, it lacks scale. And there's an inability to personalize content for each viewer. Repliance would have been a great option too, but it's expensive to set up and manage a helpline that's going to help millions of households. So that's when we decided to work with tech. And that's where we decided to build a chatbot along with Yellow A.I. And what this helped us do was create a two-way conversation with the parents. We had around 450 million-plus users on WhatsApp. So scale isn't an issue when you're working with WhatsApp. The important thing was that we were working in a controlled environment because it was a direct conversation between a parent and the bot. There's no ridicule coming in from outsiders, from onlookers. It's cost-effective. You don't need to spend a lot of money to talk to millions of people. And the big point was that it was seamlessly integrated with the rest of the campaign. When we were working in individual touch points, the issue is that the consumer journey is not seamless. You might come in at a certain point of the campaign, miss a certain part of the campaign, and again interact again with the way we were building the chatbot. The entire journey was carried out on the bot itself. So with this, we launched the Get the Message campaign. This was launched on Children's Day in 2021. And it's basically a media campaign landing onto the chatbot. Let me play you an AV to bring this to life. Before that, basically the campaign was about... We had video creators where the kid was having an interaction with the parent. And midway through the interaction, the kid started talking to the viewer. He broke the fourth wall, directly started talking to the viewer. And to continue the conversation, you had to go onto the chatbot. The way the chatbot worked was that once you landed on the bot, the parents would be educated now. The first point was that each one of us are at different maturity levels when we talk about mental health. It's important to identify that first before having a conversation. And working with yellow AI, we were able to build it into our clue. And that was one of the first questions that we used to ask. What's your comfortable... After answering a certain set of questions, we could understand what's the awareness level and accordingly the next part of the flow would be customized. And then we would leave them with some information on how to battle it and eventually give them access to some credible help. I'll play you an AV to bring this campaign to life. There's no audio. Can you have audio please? Can we have the audio please on the... Thank you. The past couple of years have seen the rise of a silent pandemic. Not many are aware of the pandemic of mental health struggles that brought a stop to the lives of children when they were locked indoors. Ongoing stress, grief and uncertainty created by the COVID-19 pandemic has weighed heavily on our children and teens and many are having a tough time coping emotionally and this might be a sign that they need a little bit more support during this difficult time. Boonwita wanted to partner parents to help them understand this subject. Presenting Get The Message in association with Mines Foundation. We made two films which showed how easy it could be for parents to miss the symptoms. The reality that kids find it difficult to talk to parents was waved into the films in an unexpected manner. When midway through the film, the kids spoke to the viewer directly asking for permission to chat with them on WhatsApp via a bot. Dad doesn't want to give them any attention. But can I tell you something? I want to share it with my mum. But she's angry. Can I share it with you? Please click on the button below to talk to me. And watch. On the bot, the kids revealed what they were going through and also educated the viewer in an interactive manner about mental health the symptoms, what can be done and even gave access to mental health experts and psychologists on mankitayari.in. It's time we started paying closer attention to our children's mental health. Starting this children's day, let's get the message. Visit mankitayari.in. We have some amazing results to show. We have about 1.5 million people who have interacted with this bot and the best part is that these feedback into our FPD database and we can retarget them on Facebook, on Google and through our CRM initiatives. I think just one part, I'll close with that. For an FMCG brand, you need to have skill. And having a conversation on mental health, when we started working with the LOAI, that's what we managed to get. This is an ongoing initiative and I hope you will find a chance to experience this. Back to you, Amit.