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Published on Apr 5, 2012
During our time at SXSW in Austin, we did a handful of surprise and delight giveaways, making people do interesting things in order to win roundtrip tickets on Southwest; from scavenger hunts, to speaking through a Town Crier, to watching people tastefully take a picture of their food and then devour it.
The latter is shown in this video shot by Stephen M. Keller, taken at the Foodspotting Street Food Fest. Thanks to the good people at Foodspotting for being sports about the whole thing, and to Kobayashi for imparting his competitive eating wisdom unto the contestants before the contest began.