 Well, I think there's a big canyon between Europe and the US. It's just got a lot deeper Because in Europe we actually care about humanity And in America, it's I lived there a long time. There's many great things, but The primary thing is profit and growth and Technology and so that really worries me. I think technologies is So powerful now more powerful than nuclear weapons and now he's got both And that is a scary thought Well, there's about a hundred kinds of technology that will change your lives I mean right now computers that can think you know cognitive computing Computers that can actually do their own thinking That will change the world artificial intelligence because we be able to run very large processes like social security Insurance banking the blockchain using artificial intelligence and in ten years It'll be so good that we will not know how it does it. So it's very hard to control Genome editing you know editing the human genome. That's maybe 20 years away from reality That is a huge shift and you know living forever potentially. It's a very strange thought Right are nanosciences nanomaterials the Internet of Things Connecting logistics and trucks and watches everything is connected So the next 10 years I like to say bring more changes in the previous 300 years It'll be some really good ones like renewable energy Transportation you know cheaper costs but also some a lot of challenges of privacy and You know automation jobless job losses and things like that I think that the two game changers are really artificial intelligence, you know computers that can derive their own thinking And genome editing so being able to edit who we are and what we are and then have computers simulate us You know those are the two biggest the biggest things that we have to deal with for watchmakers. It's a very big conflict because The very concept of a watch is changing. It's like, you know music is no longer a plastic thing, right? It's in the cloud and so now they Watches are moving into the cloud And so it's it's going to be a big change to figure out what what the next step is I think we will always like luxury, but just luxury probably will not be enough