 What's up, coach welcome back to the YouTube channel now in today's video. We're gonna be talking about how to stay ahead with your marketing in 2021 and in the future Now over the past couple of years I've had emails go out every week. I've had videos being posted I've had sales appointments be generated All of those things can happen when I'm not actively working. So for example while I'm shooting this video right now There's a lot of people on different websites that I have that are watching different application videos that are applying to work with me Now that wasn't set up With with the intention of me having to do videos every day to drive people there Or me have to do like cold emails or any of that sort of stuff I wanted to set things up very particular So this way once the marketing is done the marketing will Will be sent out to the various channels that I have and that will draw in leads and those leads Some of those leads will become customers. Some of those leads will stay on my email list and continue to Get information about our products or services Now the way that I have stayed ahead of that is the exact same way. I want to teach you right now So the first thing that you need to do is you need to have one day out of the month Where you block everything off and that is your day If you are the person that's doing videos or if you're writing newsletters or if you're updating your social media that's the day that you block off time and You create all of the things that are going to be scheduled that month or for the next two months and when you do that now you don't have to worry about posting all the time because you've already gotten the work out of the way and What you want to do is get it done and then schedule it It's the same way with email marketing my top clients right now that are in our Consulting program what they do is they they script everything out. They write out what their emails are going to be Those go out those get scheduled to go out so they can go on vacation and emails are going out They could be at sessions and emails are going out It doesn't matter what they're doing when the emails are going off They're not sitting from the computer on those days where you know, it could be a Tuesday in the morning They're like, oh, I need to send an email today that never happens With the coaches I'm talking about they are very very organized. So you need to have one day I'm the month that becomes your creative day where you have everything done you do it so it's either again you film it or you're writing and That gets finished it gets scheduled and it goes out on set days at times this way you have a legend and A good example if you've ever listened to my podcast Right my podcast now we have I mean, I need to go back and count. I think it's close to 300 episodes I've been doing a podcast since 2015 Podcasts have changed a lot, but essentially what I do is I sit in front of this computer and I'll record like a year's worth of those podcasts and then I will just go upload them and schedule them and That way I don't have to touch it. It's gonna go it's gonna go on without me at that point right and That's that's why if you have like one or two days of the month where you do that Nothing that you need to worry about All right, you can always stay on task you can always have your marketing message go out and You can do that by just having that single day of focus now That's number one number two is it's it's impossible to do any of that sort of stuff unless you know The landscape of the year so what I like to do is I like to look at 12 months and I say all right during these 12 months when am I going to promote certain things for my business and I go month by month and Like throughout the year think about your business. There's a lot of holidays for, you know, kids that go to school There's a lot of dead points during the year that you could run camps and clinics If you know that before the year begins, then you can calculate well, when am I going to promote certain things? Very easy. All right, and if you just break that in a month by month Then you already know what to promote before you get to each month and that's why I would have like a promotions calendar That says like January, I'm gonna promote this February I'm gonna promote this and do that for each month And then that way when you get to each month, you already know what you're promoting You don't even think about it. And then your emails or your videos can be based around that thing All right, and again that gives you all the information you need to Effectively go promote something. All right, so that's very very key is having the Promotional calendar set and you can just easily do that by printing off the calendar year Circle dates and say this is gonna be the day I run President's Day Clinic. This is gonna be the day I run the July 4th camp. I'm running like whatever it is You're gonna be doing. It's all out there. It's all scripted and There's zero guesswork. All right, the next thing and this is you know, this has nothing to do with strategy This has everything to do with you. It's you just have to be very disciplined. All right So for example right now, I have my phone here my phone is off and No one can get to me during this time So this is my time where I'm shooting this video, right? And I can shoot multiple multiple videos and a two or three hour time block because there's zero distractions So on your end you have to be very disciplined when you do this type of work because it's very easy to start something And then get off track if there is a distraction and all you have to do is literally just tell yourself All right, there's gonna be 12 days this year one day per month over a 12 month cycle That I'm gonna carve out multiple hours of time No one can get to me during that time and I'm going to finish this type of work And what I will tell you is the last thing the coaches who are the most consistent with their marketing are Always the most successful Right. I'll say that one more time the coaches who are the most consistent with their marketing are always the most successful Right. I could take someone who is you know, doesn't have a big following. They're not Very well known in their area and over a 12 month cycle if they follow that plan that we're talking about They'll get way more clients. They'll have way more authority And they're going to end up being more consistent to have to whoever the market leader is in their area Right. And this is why it has nothing to do with how big or how smart a company is right now You just have to be disciplined and you have to carve out the time if you do that Your business is going to do a lot better right and one resource that I would recommend right is Kajabi if you don't know what that is go down to my resources link. It's right under this video You can get a trial there that will automate and schedule all of your emails That will set up your website to where you could create the application Process that I was talking about at the beginning of this video So you can go check that out You have free 14 to trial and I give you some special bonuses if you go through our link and that's it for today's video I hope this helps. This should help you be you know, get really organized heading into the new year and I know it works because Exactly what I do it's worked very well for me It worked very well for a lot of coaches that we've been able to help Over the last five years with their business. So that's it. Thanks for watching and talk to you soon